Social recruiting agency - strategic talent acquisition in social networks
The shortage of skilled workers is creating competition for employees across all sectors. As a result, employees have become more selective and are looking for the optimal mix of salary, desired tasks, benefits and appreciation within the company in job advertisements. In order to attract talent, companies must therefore communicate their strengths and advantages as an employer at an early stage.
This is where we come into play as a social recruiting agency. Increasing user numbers, unlimited access to content of all kinds and the often resulting longer periods of use open up new opportunities for companies to get in touch with potential applicants in an uncomplicated and personal way. We use the growing importance of social networks such as Facebook, LinkedIn and Instagram to help small and medium-sized companies in particular to present themselves as attractive employers. Through authentic content, direct communication and targeted advertisements, we enable effective contact with potential applicants.
What is social recruiting?
Social recruiting is a modern approach to recruitment that uses social networks and platforms to find and approach specialists for vacancies. A social recruiting agency not only uses traditional career networks such as LinkedIn or XING, but also a wide range of social media such as Facebook, Twitter, Instagram or TikTok, depending on the target group and industry.
Social recruiting has established itself as an effective method of getting in touch with the generation of digital natives and attracting them to your company. Not only can you actively target jobseekers, but you can also persuade people who are already employed elsewhere to switch jobs to you. The opportunity to get in direct contact with each other, interact via reactions, comments and private chats and ask questions before applying takes the hurdle out of the initial contact.
German internet users currently spend an average of over 90 minutes on social networks. At the same time, 70.9 million people in Germany use social media.
Would you like to use the services of a social recruiting agency?
Do you want to speed up the recruitment process, expand your employee base and fill your advertised vacancies as effectively as possible? Then you should advertise your job vacancies where potential applicants are. As a social recruiting agency, we support you with recruitment, the development of a strong employer brand and take care of the publication of job advertisements on Instagram, Facebook, LinkedIn and XING. We look forward to getting to know you in a non-binding initial consultation!
Winning employees with social recruiting agency DREIKON
Advantages of social recruiting
With over 70 million users, almost 85% of the German population spend around 90 minutes a day on social networks. A large number of users can therefore be reached with the distribution of high-quality content and advertisements for open positions. This makes social recruiting on Instagram and co. particularly effective.
Compared to conventional job portals, job offers in social media can be adapted and reformulated for each medium and target group. As a social recruiting agency, we arouse the interest of the respective target group and establish a personal relationship before the application process by addressing them directly.
By targeting users, recruiting employees via social media is far more efficient than simply using your own careers page and job portals. Both active searchers and passive users are reached and there is a higher chance of success in filling a position with a qualified candidate.
Social recruiting is a recruitment measure that is measurable. Data is regularly provided by the respective network. As a social recruiting agency, we analyze this data and provide you with a clear insight into the success of the measures implemented.
Regular analyses allow us to quickly see which content and ads are working and which are not. As a social recruiting agency, this allows us to make adjustments at any time and respond flexibly to changes in the job market.
Recruiting specialists with the desired qualifications and professional experience is not always cost-effective. Social media is ideal for cost-effective recruitment compared to hiring a recruitment agency and is offered by us as a social recruiting agency at fair prices.
Advantages with DREIKON as a social recruiting agency
Continuously managing your social media channels involves a certain amount of effort and is often neglected in everyday working practice in the medium to long term. The experience and expertise of a professional social recruiting agency like DREIKON will help ensure the long-term success of your ads and recruiting content.
As a social recruiting agency, we are the right partner for your HR marketing and employer branding.Among other things, DREIKON takes care of our employee marketing on social media. In the HR area, we have recorded an increase in applications of almost 100%!
Our services as a social recruiting agency
As a social recruiting agency, we offer you comprehensive services to position your company well on the job market and give potential applicants an authentic impression of working life in your company. The following steps are involved:
- Define your target group(s)
- Strategy and campaign development
- Creation of an editorial plan
- Creation of reports to monitor success
- Target group-oriented content marketing and distribution of job advertisements
- Advertising in the social media
How to successfully recruit employees on social networks
As a social recruiting agency, we know that an individual corporate design as the visual identity of your company is essential for your employer branding. That's why we give your brand an unmistakable online presence with an expressive logo, a harmonious color concept and coherent typography.
Interactions with followers are key to converting passive viewers into active dialog partners and potential applicants. This encourages engagement and helps to build relationships.
Authentic content presents your corporate culture and values. They enable interested parties to identify with your employer brand on an emotional level.
As a social recruiting agency, we create clear communication guidelines that ensure your company message is conveyed consistently and professionally.
Ads on platforms such as Instagram, Facebook and TikTok increase the visibility of your campaigns and minimize wastage through targeted targeting. They allow you to precisely address specific target groups.
Clearly communicated company values attract candidates who are looking for meaningful work and want a fit with your corporate culture.
Find talent now that will help your company move forward!
Rely on the expertise of our social recruiting agency to present your company values and career opportunities in the best possible way. Our tailor-made marketing strategies and authentic content ensure that you attract exactly the right talent to drive your company forward. We look forward to getting to know you and your company in an initial, no-obligation meeting!
Job exchanges vs. social recruiting
Job boards and social recruiting appeal to different candidate groups. Job boards are specialized platforms that are aimed directly at active job seekers and make it possible to filter for specific job offers, industries, qualifications or locations. They are particularly effective for filling vacancies quickly or shortening vacancy times and often offer employers access to an extensive database of CVs.
The work of a social recruiting agency, on the other hand, reaches not only active seekers but also passive candidates who may be open to new challenges. While job boards tend to have a faster and direct-to-fill strategy, social recruiting enables a deeper and more cost-effective candidate approach that can also be used to build a talent pool in the long term.
Social recruiting agency - FAQ
Do you also need support in personnel marketing?
As an experienced social media recruiting agency, we are experts in personnel marketing and the presentation of your employer brand. We help you to arouse the interest of your ideal candidates for your vacancies with appealing, authentic content and social ads that are specifically tailored to your target group. We look forward to hearing from you and would be happy to arrange an appointment to get to know you!
Social recruiting vs. active sourcing
Social recruiting on Facebook, Instagram and the like not only involves actively searching for potential applicants, but also creating an environment in which talented people feel attracted to the company.
Active sourcing, on the other hand, is a proactive recruitment strategy in which recruiters specifically search for desired candidates, often for specialized or hard-to-fill positions. This is usually done via professional networks such as LinkedIn or XING, where recruiters search for profiles with the desired skills and experience. Active sourcing involves direct contact and individual communication in order to attract candidates for an open position. This method involves a great deal of effort and usually requires thorough research and personal contact.