Facebook Ads agency - targeted advertising, measurable success
As a Facebook Ads agency from Münster, DREIKON acquires new buyers, prospects and fans for you on Facebook and Instagram. We develop strategies and advertising materials and manage the campaigns for you as an experienced Facebook Ads agency
.
What sets DREIKON apart from other Facebook Ads agencies is that we have our own developers on board and that we take an integrated approach to marketing. This means that we link Facebook Ads with your measures on Google and the like and integrate perfect tracking via Google Tag Manager and the Facebook pixel. You benefit from online marketing from a single source - without friction losses. Whether you are about to enter the world of social advertising or want to take your Facebook marketing to the next level: We support you.
These are the advantages of Facebook Ads
With 2.93 million monthly users worldwide, Facebook is the ideal platform for reaching (potential) customers and increasing your reach. In Germany alone, there are around 47 million monthly active Facebook users (MAUs). Well over 32 million users are active on Instagram. With DREIKON as your Facebook ads agency, you can use this gigantic reach of the social media giant with precise targeting. By the way, we are also happy to place your ads on other social media channels such as Pinterest.
Thanks to the extensive user data that platforms such as Facebook and Instagram hold for each user, we can compile suitable target groups for you in the Facebook Business Manager according to demographics, regionality, interests, etc. (core audiences). You can also use Facebook to target ads to people you already know (custom audiences). What is particularly exciting is the possibility of using Facebook to search for similarities in the aforementioned audiences and find other users with similar characteristics (lookalike audiences).
A significant advantage of Facebook over other advertising platforms is its profile-based tracking. For example, advertising measures via Google are typically tracked on the basis of cookies that are set in the browser. While Google can no longer associate a Google ad clicked on during the day with a subsequent purchase in the evening, Facebook can assign actions across different devices and browsers to specific user profiles, provided they are logged in and have consented to the corresponding data collection.
Accurately reach your target groups with Facebook Ads Cost-efficient marketing with the Facebook Ads agency from Münster
Would you like to know what a professional Facebook agency and a corresponding campaign cost?
Then skip directly to the last paragraph of this page. Better: Read the whole page (approx. 4 minutes reading time) and first understand how we work as a Facebook Ads agency and the advantages of working with a professional Facebook agency.
What you can expect from DREIKON as your Facebook Ads agency
How DREIKON works as a Facebook Ads agency
At DREIKON, you get strategy, concept and implementation from a single source. Experience has shown that Facebook Ads work best when they take into account the different stages of potential buyers in the customer journey. After all, you can and should communicate very differently with someone who already knows you than with someone who may not even know that they have the problem that your offer solves. This is why we design a so-called funnel before placing the ads. A funnel is a multi-stage funnel for which we determine which formats and messages we use to address your target groups at which point in their customer journey. An exemplary structure of a simple funnel could be:
Exemplary Facebook Ads stage model
Stage 1: We show users who do not yet know you ("cold audiences") a video that addresses the problems of the target group. We distribute the video ad relatively widely, for example by using Facebook's interest targeting or creating lookalike audiences based on previous users.
Stage 2: We specifically target users who have watched your video for at least 10 seconds - because they have signaled that they belong to the narrower target group. We show these users an informative ad with a link to a landing page that shows the solution to the problem and introduces the product. Here we optimize for landing page views.
Step 3: Anyone who has interacted with the ad at step 2 receives ads with an explicit call to purchase in the third step. These are optimized for conversions.
Stage 4: All users who considered buying the product but did not complete the purchase receive retargeting ads.
As I said, this is a simple example. But it shows how modern marketing works with social ads. It is important to test different approaches, targeting methods and advertising media at different levels. After all, one of the blessings of modern marketing is that you no longer have to spend hours discussing the suitability of individual elements of an ad using esoteric terms.
Have Facebook ads placed now!
Are you interested in Facebook Ads or advertising on Instagram? Write us a few key points about your request. Our expert Bastian Schröer will then get in touch with you to discuss everything else.
Advantages of Facebook advertising with a professional Facebook Ads agency
The advantages of online advertising on Facebook are quickly explained. Thanks to the extensive user data that Facebook holds for each user, we can compile suitable target groups for you in the Facebook Business Manager according to demographics, regionality, interests, etc.. This means that your posts, videos or links reach your target group precisely. The wastage is low and you can, for example, bring interested users to your website or encourage Facebook users to interact with your Facebook page.
Facebook remarketing
Facebook remarketing works in a similar way to remarketing in Google Ads. Remarketing allows you to capture users of your website or store who have performed certain actions there or visited areas of your website. Facebook uses this to compile a target group that you can reach within the social network. For example, you can show posts from your Facebook page to users on Facebook who have only visited your website but do not yet follow your Facebook page.
Remarketing after iOS14
The remarketing example described above assumes that users on the website actively consent to data collection, so that information about the website visit and user behavior may also flow back to Facebook. In the age of better data protection and more user-friendly cookie notices, this also means that only a fraction of users are willing to be tracked anonymously for remarketing purposes.
In the course of the global debate on data protection, Apple has taken its own path, which is still the subject of much discussion among experts. With the iOS14 update, which was rolled out for devices from the Apple cosmos in 2021, users can completely prevent apps from collecting data with just one click. The significantly simplified deactivation of tracking mechanisms for apps such as Facebook, Instagram, TikTok and Pinterest, which is suggested by the operating system, ensures that platforms such as Facebook / Meta receive less user data. This also reduces the number of users who can be retargeted by remarketing ads, for example.
A good strategy, suitable target groups, appealing advertisements and continuous analysis and optimization of advertising campaigns on Facebook and other social media platforms is therefore more important than ever: the platforms and advertisers have less user data available, so the available information must be looked at more closely and strategically!
Advertising on Instagram
With the extremely popular social network Instagram, Facebook already became a member of the corporate family a few years ago, where you can also present your company and advertise your content. Advertisers have the same advantages available to them as on Facebook itself. With the help of a Facebook advertising account, it is therefore also possible to advertise on Instagram and, depending on the target group, the use of this channel is definitely worth a look.
Our services as a Facebook Ads agency
As an agency, we are happy to support you in the area of Facebook advertising; regardless of whether you have already created your own Facebook advertising account and taken your first steps with Facebook advertising or whether you want to make a fresh start on Facebook. We will discuss your plans and goals and create a strategy together to help you succeed on Facebook.
Our services in the area of Facebook include:- Creation or revision of your Facebook page
- Advice on your social media strategy
- Setting up your Facebook advertising account / business manager
- Conception, design and implementation of advertising campaigns
- Target group definition, budget planning, ongoing optimization
We are also happy to take care of the creation and publication of regular posts on your social channels - the so-called organic posts, which your followers and fans will see even if you do not place any advertisements
.A good social media strategy that combines organic posts and paid ads is the best way to win new customers and keep old customers coming back.
What does Facebook advertising cost?
Of course, there is no general answer to this question. But: Advertising on the most important social network in Germany is probably cheaper than you think. Even small companies can run effective campaigns with budgets of 250 euros per month (not including support costs from us as an agency) and simultaneously advertise 2 or 3 posts on your Facebook page. As Facebook is predominantly used on mobile devices and local businesses want to reach users on the move, this form of advertising not only makes sense for online stores, but also for small companies.
For larger companies and national brands, we run Facebook ads with monthly budgets of between €7,500 and €30,000. But here too, the costs for Facebook Ads depend on the campaign goals, competition, regionality, target groups, etc. and can vary greatly.
Facebook marketing agency prices for professional Facebook campaigns
The costs of our service as a Facebook Ads agency are divided into initial costs for the conception of campaigns and the creation of creatives (ads or advertising material) as well as the setup/adjustment of tracking (Facebook pixel, UTM parameters, etc.) and monthly costs for the support of your Facebook ads.
Initial costs are often in the low four-digit range and occasionally in the low five-digit range. Monthly costs for support, optimization and reporting are usually between €250 and €2,000 (net) - depending on the scope/effort of the campaigns.
Get a non-binding quote for your Facebook Ads now!
Would you like to revise your Facebook page, develop a social media strategy or advertise on Facebook? We would be happy to advise you on our services as a Facebook Ads agency.
Facebook Ads agency from Münster for successful Facebook advertising
We support our customers on Facebook not only in the editorial area, i.e. through content and content marketing. As a Facebook ads agency, we use Facebook ads in particular to reach existing and new customers on Germany's largest social network, Facebook. Facebook ads are often an inexpensive addition to your online marketing mix. Contact us now and have Facebook ads placed by a good Facebook Ads agency!
