Maximize your Amazon success with our SEO expertise

Optimize your product placement on Amazon now! Reach the top of the search results and overtake the competition. We look forward to getting to know you and your company in a non-binding initial consultation.

Amazon SEO - Ranking and factors

SEO or search engine optimization generally stands for improving the visibility and position of a digital site in search engines. Compared to conventional SEO (e.g. for Google), however, there are some specific aspects to consider for Amazon. Amazon has its own algorithm, which differs in some respects. In addition to paid advertising (Amazon PPC), sellers or the commissioned agency for Amazon SEO can also take organic measures to improve ranking positions and overall seller account performance. They should carry out targeted optimizations of individual parameters and thus ensure that Amazon classifies their own offer as more relevant for a search than that of their competitors.

Many factors play a decisive role in the Amazon algorithm. As an experienced Amazon SEO agency, we understand the underlying functional principle. This enables us to achieve optimal results and bring your articles as high up as possible within the search results.

In general, there are two aspects that you or your SEO agency for Amazon need to consider:

Match between the search query and the content on the product page (do the relevant keywords appear?)
Number of product sales

The most important factors for a good performance of your product pages include, for example, the price, availability and sales rank of the item. Good review management pays off here, as positive customer reviews also play a very important role in ranking. In this area, your Amazon SEO agency supports you in requesting reviews from buyers, in registering and participating in the VINE program for verified customer reviews and in contacting Amazon in the event of a negative review.

Amazon SEO agency: More sales through high-quality listings An experienced agency for Amazon SEO can help you enormously in achieving your goals.

Almost 90 % of Amazon sales take place on the first two search results pages. A product is only purchased by a customer if it is clearly visible in a search. The higher the placement of your products in the Amazon search engine listing, the more potential buyers will become aware of them in the product search.

It is crucial that users are shown exactly those products that they are most likely to click on and buy. The Amazon search algorithms are responsible for this. It uses certain ranking and relevance factors to determine which products are most likely to be purchased. A keyword analysis and the placement of the right keywords will result in your products gaining relevance on Amazon, attracting more visitors and them clicking on your offer more often.

In order to achieve more sales, it is not only important that your listing position attracts more potential buyers to your products, but also that the product sales pages are optimally designed to convince buyers. Other criteria such as high-quality and appealing images, interesting and exciting A+ content, fast delivery times, positive retailer ratings and the lowest possible returns rate also play an important role in increasing sales via Amazon.

DREIKON employees visualizing the work of an Amazon seo agency

Frequent problems? Why consulting an Amazon SEO agency makes sense

The competition on Amazon can be very strong, depending on the category and product on offer. To be able to hold your own against other sellers as a seller, your own product pages must generate better rankings than those of the competition or at least achieve a placement on the first search results pages. Due to the huge range of products on offer, potential customers usually find what they are looking for on the first results page and do not even look at the following pages. Careful, competitive product optimization is essential. In addition to the obvious factors such as listing with product title, product description and product photos, continuous work must also be done to improve seller performance.

However, the Amazon marketplace can quickly overwhelm sellers. Numerous setting options for products, promotions, marketing and more often make it difficult to maintain an overview. With so many options, you can quickly lose focus on the relevant areas of your Amazon listing. This is where we come into play as an Amazon SEO agency.

After thoroughly analyzing the market, the competition and the buying process, we as an experienced Amazon SEO agency keep track of everything and focus on what really brings results. To ensure long-term success, we regularly review and evaluate the measures taken and always identify opportunities for further optimization.

What speaks for us as an Amazon SEO agency:

Professional insight analysis tools

Multi channel advertising

Amazon SEO and PPC from a single source

Contract can be terminated monthly

Experience in many segments and industries

Employees of DREIKON to illustrate the offer of the Amazon SEO agency DREIKON

Our offer as an Amazon SEO agency for new listings as a seller on Amazon

Amazon consulting & training: If you do not yet have a listing on Amazon, we will create a recommendation regarding the planned listing on Amazon based on a comprehensive market and opportunity analysis.

As an Amazon seller, you can receive full support from us - your Amazon SEO agency - or choose individual services:

Assortment analysis & pricing
Market and competitor analysis
Setup & configuration of the Amazon merchant account
Trademark registration (registration with the DPMA required)
Consulting & shipping setup (Fulfillment by Amazon (FBA) + Fulfillment by Merchant (FBM))
Product listing and listing optimization
Creation and design of A+ content & brand story
Setting up and maintaining an Amazon store
Training on relevant KPIs
Amazon BuyBox optimization
Amazon PPC
Review management & support with the Vine program

Our offer as an Amazon SEO agency for existing Amazon merchants

As an Amazon SEO agency, we determine the current status of your Amazon seller account and product listings. We develop an opportunity-oriented, graduated concept to optimize your Amazon presence.

We train you in the area of Amazon Listing Optimization, show you the important points and how to work them out perfectly and how to optimize your product pages based on market and competitor analysis.

As your Amazon SEO agency, we take care of the product data optimization of your existing Amazon listings based on best practices to promote product display, click-through rate (CTR) and sales figures.

Request an Amazon SEO agency now and get started!

Do you want to finally achieve the success you've been longing for at Amazon? Let's work on it together! In an initial and non-binding consultation with our Amazon SEO experts , we will sound out your wishes and optimization potential. With our support as an Amazon SEO agency from Münster, you will finally achieve more sales as a seller on Amazon.

Get in touch now!

What is the Buy Box?

The Buy Box (also known as the shopping cart field) is the area on an item detail page that contains important information about the purchase: Seller, shipping, price, shipping costs and availability. This is where shoppers can add the product directly to their shopping cart. It is crucial to appear in this area, especially for merchandise with multiple sellers. Only one seller can appear at the top of the Amazon Buy Box. Orders are not split between the different sellers. The winner sells the items. Few users go the route of looking at other sellers, as over 80% of purchases are made directly via the Buy Box. As an experienced Amazon SEO agency, we therefore optimize the Buy Box in every case.

Important basics - every good Amazon SEO agency focuses on these

The search results - title and image are the first things the customer sees

Image quality: The first thing the customer sees besides the product title is the product image. It must be clearly recognizable to the customer that this is the product they are looking for.

Title: The title should already give the customer the most important information about the product. It is usually not enough just to mention the product. Good listings already convey important information such as quantity, features and benefits of the product and thus encourage the customer to click.

Keywords: The right search terms are the be-all and end-all for success and the cornerstone of the SEO agency's work for Amazon. Only those who precisely define their target group and know exactly how they search for a product can optimally position their product and then sell it. It is important to find the right keywords that the target group uses to search for the product and to equip the title with the appropriate search terms.

Amazon not only tracks whether the search term appears in the title and text of the article. Relevant product information (e.g. colors, sizes, material, etc.) and the categorization stored must also match the search term.

The product page can be beautifully designed, but if the customer does not click on it in the search results, they will never see it. The seller should therefore not only focus on the product presentation, but also on the factors that can make your articles a success. As your Amazon SEO agency, we therefore provide you with in-depth support when designing the title.

DREIKON managing director as an illustration of the topic product detail page of a listing on Amazon

The product detail page - now the rest has to be convincing

Image quantity & quality: What is important in the first step is also relevant in the second step. However, in addition to quality, quantity is also crucial. Up to seven images can be used, provided they are useful and of high quality. Important: One bad image can destroy the impression of five good images.

Title and bullet points: In addition to the title, the customer receives more information in the product description. The title is limited to a certain number of characters. The most important information, features and USPs should be explained and emphasized in the bullet points.

Keywords: It is also extremely important on product pages to find suitable search terms and enrich the bullet points and description with them. SEO agencies for Amazon usually use special software and techniques to identify potential search terms.

A+ content: "A+ content" can be used for even more detailed product descriptions and additional elements (such as images, videos and graphics). This section can be found directly below the regular product description and can increase sales by up to 10%. Links to other products or relevant keywords can be cleverly added in this section. As your Amazon SEO agency, we are your reliable partner for this.

Brand store: By setting up your own brand store, you have the opportunity to effectively communicate your brand messages and unique selling propositions (USPs) and promote your own products in a more targeted way. The brand page or brand store is also beneficial for users who are enthusiastic about your products and want to continue browsing. This offers you a better shopping experience.

However, what sounds very simple in theory is much more difficult in practice and requires a lot of experience and ongoing optimization, analysis and reaction to the market. The platform is developing very dynamically and there is always room for improvement. As an experienced SEO agency for Amazon, we master the challenges posed by the platform for you.

Amazon SEO agency with powerful analysis software

As an Amazon SEO agency, we use software specially developed for Amazon. This enables us to optimize your content based on your keyword relevance and to compare ASINs and listings of competitors. We also analyze product-specific queries, customer interests and purchasing decisions in order to define new keywords with the highest possible search volume. Increased visibility of your products can boost sales. The experts at our SEO agency for Amazon will support you in achieving your commercial goals.

Further performance factors for a good Amazon positioning

The Amazon algorithm also evaluates other aspects that contribute to the ranking in the search results on the platform. In addition to the criteria mentioned, a competitive price and good retailer performance (e.g. through short delivery times) also have an influence on the listing position. Other performance indicators such as the click rate, conversion rate and previous sales are also used for evaluation. As an established Amazon SEO agency, we will be happy to consult you for success on Amazon Marketplace.

Amazon SEO agency

Would you like to achieve greater visibility for your products and thus higher sales via the Amazon marketplace? But you don't have the necessary time or knowledge and are looking for an SEO agency for Amazon? We will find the right keywords, improve your ranking and thus increase your visibility compared to your competitors. As a seller, we provide you with relevant content and ensure the best possible results. Everything must be optimized: product description, title and bullet points must be filled with important keywords in order to convert traffic to your product page and then into a conversion (purchase). Other factors such as sales history, seller or product ratings, cancellation and return rates also play a major role in positioning. Rely on us as your Amazon SEO agency for a successful start on Amazon. We clarify questions such as "Seller or Vendor?" and bring you to the top of the search results on Amazon.