1. non-binding initial consultation
We will get to know you and your company in a non-binding initial consultation and discuss your search engine advertising goals.
SEA Audit - the professional analysis of your SEA account
How effective is your SEA account really? Where are there weaknesses and untapped potential? A thorough SEA audit can answer this question and point the way to an improved search engine presence. In the dynamic world of digital marketing, regular reviews and adjustments to your campaign settings are crucial to secure a competitive advantage in the search engine. With an SEA audit, we analyze the performance of your search engine advertising, highlight strengths, uncover weaknesses and thus lay the foundation for concrete recommendations for action. We put your SEA account through its paces!
What is an SEA audit?
An SEA audit (Search Engine Advertising Audit) is a comprehensive review and analysis of your account structure, campaign structure and landing pages. The aim of an SEA audit is to evaluate the effectiveness and efficiency of your online advertising measures, identify optimization potential and make specific recommendations for action based on this.
Targeted & data-driven
Do you suspect untapped potential? An SEA audit provides you with valuable data and analyses that support sound decision-making and help you to develop strategies based on facts rather than assumptions. Do you need help with implementation? Even after the SEA audit, we will be happy to assist you to improve your advertising account in the long term. Contact us now to discuss everything else!
When does an SEA audit make sense?
An SEA audit makes sense for you if
- ... you suspect weaknesses in your campaign settings
- ... your expenditure exceeds your profit
- ... you have the impression that you are not exploiting the full potential of your advertising account
- ... you had little experience in search engine advertising when you set up your account
- ... the competitive landscape has changed
- ... your click and conversion rates continue to drop
- ... you suspect that your landing pages are not meeting user expectations
- ... the account structure and campaign structure seem inefficient to you
In short: An SEA audit is worthwhile for you if you want to gain clarity about the effectiveness of your SEA measures and make well-founded decisions for future investments.
What does an SEA audit consist of?
Account structure & campaign structure
Check whether the account structure, campaign structure, ad groups and keywords are well organized and aligned with the target group.
Conversion tracking
Uncovering the methods set up to track and measure conversions. This includes the accuracy and reliability of conversion tracking systems, attribution of conversions to specific campaigns and effectiveness in measuring campaign goals.
Keyword strategy and performance
Evaluation of the keywords used in terms of their relevance, search volume and performance. It also examines whether negative keywords are used effectively to exclude irrelevant search queries.
Quality factor of the ad texts
Evaluation of the ad texts according to their quality factor. These include: Relevance, creativity, ad extensions and keyword match, as well as adherence to ad copy best practices.
Current budget usage and bidding strategies
Evaluation of bidding strategies for keywords and ad groups to ensure that budget is being used efficiently.
Landing pages and user experience
Analysis of the landing pages to which the ads link, including their relevance to the ads, design, usability and effectiveness in terms of conversions.
Checking the account settings for errors
Control of conversion tracking and completion tracking
Review of campaign structure, keyword and target group alignment
Check campaign structure and ad group structure
Potential analysis and recommendations
Our measures
SEA Audit
Objectives of an SEA audit
The main objective of an SEA audit is to provide an in-depth evaluation of the success of your search engine advertising and derive recommendations for action. This process results in the creation of a customized action plan that serves as a guide for optimizing your SEA strategy.
The action plan resulting from an SEA audit is a document that provides guidelines and measurable goals to continuously improve your account structure. It serves not only as a snapshot of current campaign settings, but as an ongoing guide for future adjustments and optimizations. With this approach, you can ensure that your search engine advertising is not only in line with current best practices, but also ready to meet future challenges and continuously contribute to the success of your business.
Key performance indicators (KPIs)
KPIs play a crucial role in SEA audits, as they are relevant metrics for evaluating the performance of online advertising campaigns. In an SEA audit, specific KPIs are used to objectively analyze the effectiveness and efficiency of campaigns and uncover optimization potential. Selecting and analyzing the right KPIs is crucial in order to precisely evaluate the performance of campaigns, uncover optimization potential and develop targeted strategies.
The most important KPIs that are analyzed as part of an SEA audit include
Click-Through Rate
This KPI shows the ratio of clicks to impressions. It tells you how appealing and relevant your ads are for the target audience.
Cost-per-click
The CPC measures the average cost incurred for each click on an ad text and is a valuable indicator of budget efficiency.
Conversion rate
This indicator tells you how high the proportion of users who perform a desired action (e.g. purchase, registration) after clicking on an ad is. A high conversion rate is a sign of targeted ads and user-friendly landing pages.
Cost-per-acquisition
This indicator shows how much it costs to achieve a potential conversion (e.g. a sale or a registration). A low CPA is a sign of efficient campaigns.
Return on ad spend
ROAS measures the profitability of campaigns and shows how profitably the advertising budget is being used.
Quality factor
In the context of Google Ads, the quality factor is a measure of the quality of your ad texts, keywords and landing pages. A higher quality score can lead to lower costs and better ad positioning.
Procedure of the SEA audit
2. analysis
We receive access to the advertising account for comprehensive data collection. Among other things, we analyze the campaign structure, campaign settings, the control of existing ads, keywords and bidding strategies.
3. reporting
We provide you with a comprehensive report in which we summarize the results, identify weaknesses and optimization potential and make recommendations for action. We provide you with an action plan that shows you how you can improve the efficiency of your advertising account.
4. if required: monthly SEA support
Of course, we are also available to you after the SEA audit. We will be happy to implement the recommendations for action as part of monthly SEA support and increase the performance of your advertising account in the long term so that your search engine advertising remains successful in the dynamic digital world.
Your SEA account put through its paces!
With our comprehensive account check, we analyze your current search engine advertising strategy and identify specific optimization potential. The result is a customized action plan that provides you with clear and practical recommendations for action. Contact us now for a non-binding initial consultation!
To summarize: What are the benefits of an SEA audit?
An SEA audit uncovers untapped potential and enables data-based decision-making. The primary goal of an SEA audit is to develop a concrete action plan. If this is implemented competently, it can potentially result in the following benefits - depending on the recommended action:
Uncover potential now!
Commission us now for your online presence! Whether social media, search engine optimization or search engine advertising - we look forward to getting to know you.
