SEA agency - high-click campaigns & valuable leads
Over 8.5 billion search queries are processed by Google every day. This creates enormous potential for you and your brand. SEA, or Search Engine Advertising, is one way to give your products and services visibility. As an SEA agency, we address your target group in a targeted and controlled manner - for fewer irrelevant clicks and more leads or sales. Our expertise as professionals in search engine advertising ranges from precise ad design and intelligent keyword strategies to the optimization of bidding strategies in order to achieve the maximum return on investment for your budget. By working with us as your SEA agency, you can outperform your competition through search engine advertising, increase your online presence and achieve your business goals cost-effectively.
Alongside SEO and social media, SEA is the ideal addition to the marketing mix for maximum brand awareness. Rely on us as an agency with over 15 years of SEA experience and Google Premier Partner status!
Three reasons for search engine advertising
The search engine advertising of our SEA agency has hardly any wastage, as we tailor our clients' ads campaigns precisely to the defined characteristics of their target group. The basis of SEA is the search term. We therefore carry out extensive keyword research to identify the search terms relevant to your target group. Search engines also offer a wide range of filter options to specifically address potential customers. For example, we filter your target group by time, language, interests, location, zip code, demographics, previous visits to the website and other user profile data.
A major advantage of campaigns from our SEA agency is the high level of transparency and calculability. This allows us to determine in advance exactly how much budget your campaign will require. The budget can also be flexibly adjusted at any time during your campaign. Whether you have a tight or broad budget - this cost control significantly reduces your risk. Search engine advertising offers precise key figures that we can use to measure the success of your campaign. With figures, graphics and reports, we can quickly identify trends and react flexibly to them. This enables us to get the most out of your budget and operate cost-efficient search engine marketing.
SEA is diverse. From standard search ads to shopping campaigns, display campaigns and YouTube ads - we will find the right campaign for your objectives. Do you want to increase your sales and therefore your turnover? Then we'll make sure that your product images appear at the top of the search engine! Do you want to become more visible and increase your brand awareness ? Then we place promotional images, graphics and text ads on websites, blogs and email providers! We work with our SEA agency clients to set realistic goals and select the right type of campaign based on them.
The best SEA agency? - How your project works with us
SEO vs. SEA agency
As a full-service online marketing agency, we are not only experts in the creation and implementation of search engine advertising, but also in search engine optimization (SEO). Each search results page can be divided into two parts: At the top you will find paid ads, which fall under SEA. Directly below this are organic results, whose high rankings can be achieved through good work in the area of search engine optimization. While the content of your website is continuously optimized during search engine optimization and the rankings improve sustainably as a result, paid advertising campaigns are placed with immediate effect and therefore directly generate higher visibility and clicks.
The perfect synthesis of SEA agency plus search engine optimization
For maximum visibility and presence of your company, an intelligent combination of both marketing strategies is therefore recommended. As an SEO agency and SEA agency, we achieve the best results for you through the synergy effects of strategic search engine optimization and targeted search engine advertising.
With DREIKON to click success
In the digital era, visibility is everything. Our SEA agency has many years of experience and expertise in placing effective online ads that generate not just clicks, but real conversions. With us at your side, you will receive customized search engine marketing that is geared towards your business success. Your target audience is already waiting online - make sure they see your offer first. We look forward to getting to know you in a no-obligation initial consultation!
SEA: target-oriented, holistic, high-reach
Campaign creation
As an SEA agency, we start by creating campaigns for you in one or more search engines such as Google or Bing. These campaigns consist of ad groups, each containing specific keywords and ads. We make the keyword selection in advance on the basis of comprehensive analyses so that you can specifically meet the search intent of your target group. If necessary, we also define negative keywords to exclude your ads from certain search queries. In addition to keywords, as an SEA agency we also target your ads based on demographic data, interests and other factors.
Bidding strategy
In the next step, we analyze which bidding strategy is most conducive to the success of your SEA campaign. The bidding strategy can be individually adapted to your budget to ensure maximum cost control. Whether cost-per-click, cost-per-mille, cost-per-acquisition or automated bidding strategies - as an SEA agency, we exploit the full potential of your budget.
Ad creation
This is where we as an SEA agency get creative for you! We create suitable, expressive ads for every keyword. As a photo and video agency, we don't just limit ourselves to text ads. We are also happy to create unique display and video ads that catch the eye of your target group and reflect your brand identity.
Auction system
When a user enters a search query that matches a keyword in an ad, the search engine starts an auction. Depending on the advertiser's bid and the quality of the ad, the search engine decides which ads appear and in which order.
Analysis and optimization
As an SEA agency, we use analysis tools to monitor the performance of your ad to ensure the long-term success of your search engine marketing. Based on this, we make optimizations where necessary.
You can achieve these goals with our SEA agency
The click-through rate indicates how often people who see your ad click on it. A high click-through rate indicates a high relevance of the ad and the keyword. As an SEA agency, we ensure minimal wastage and therefore click success through extensive and in-depth keyword research right from the start.
Actions that the user performs on your website are called conversions. The conversion rate indicates how many clicks were required for the desired conversion. The ads of our SEA agency are designed to increase the conversion rate of your website and convert website visitors into customers.
As an SEA agency, we create visibility for your brand. We reinforce your branding with unique and creative ads. This effectively sets you apart from the competition and gives you recognition value. The increased visibility ensures that your target group will remember you.
How we increase the relevance of your advertising campaigns
Google evaluates your ad according to the so-called quality factor. The quality factor ensures a high quality of the ad as well as a high relevance between search query, ad and landing page. As an SEA agency, it is therefore particularly important to us to create high-quality ads(ad relevance) and to optimize the corresponding landing pages in terms of user-friendliness and relevance(landing page relevance). The landing page to which the ad leads must contain the keyword or search term and pick up on claims from the ad. In concrete terms, this means that the ad raises specific expectations in the user; the landing page must ideally fulfill these expectations.
Ultimately, the key to strong conversions is a user-friendly interface. As a web design agency, we are happy to help you implement an intuitive and clear page navigation to optimize the user experience of your website visitors.
Finally, the account log plays a central role in the high positioning of your ad. What is the search volume of your keywords? What click-through rates have your account and campaigns already achieved? High click-through rates indicate that your ads are highly relevant.
As an experienced SEA agency, we are aware of the pitfalls and circumstances when dealing with search engines. We quickly recognize untapped potential and initiate suitable measures to ensure your ongoing success in search engine marketing.
What our customers say about our SEA agency
In DREIKON, we have found a partner who picks us up and initiates and implements the required things quickly and in an uncomplicated manner. Among other things, DREIKON successfully handles our Google Ads campaigns for us and takes care of our employee marketing in the social media sector. In the HR area, we have seen an increase in applications of almost 100%!
We feel well represented by DREIKON and are grateful that our SEA is looked after so professionally. The communication is always friendly and detailed, and as self-employed people we are also very happy that sometimes we are simply asked again in a friendly manner if we don't get in touch. Many thanks for that!
Our decision to use Google Ads support from DREIKON was spot on. Sales have increased and the consulting service is first class. We are completely satisfied!
Your SEA agency from Münster
Without targeted SEA strategies, you are giving away valuable traffic and potential customers to your competitors. The team of experts at our SEA agency creates customized campaigns that are tailored to your goals and budget and guarantee you the best possible cost control. Arrange a no-obligation consultation now and discover what search engine marketing can do for your company!
