Email marketing agency - cost-efficient conversions by email
The newsletter or email marketing is one of the best performing channels in online marketing today. No other marketing tool comes close to achieving such high conversion rates with comparatively little personnel and financial outlay. That's why we, as an email marketing agency from Münster, have included the conception, implementation and long-term support of the various forms of a newsletter in our portfolio. And you benefit from this!
Get the most out of your marketing budget! - That is your primary goal and therefore our task as an email marketing agency. We listen, understand and advise you on the best possible marketing measures for your product or service. Different marketing channels can often be combined to achieve the best results. We have an overview. Convinced? Then start now with e-mail marketing and a strong partner at your side!
Why you should send your newsletter with DREIKON as your email marketing agency
Good, effective email marketing requires a well thought-out and sophisticated strategy. With our many years of expertise as an email marketing agency, we support you in developing and applying a well thought-out strategy.
You don't have time to familiarize yourself with an e-mail marketing tool? We will set up your desired system for you and take care of everything from account creation and design customization to newsletter dispatch and tracking.
As an email marketing agency, we make it our business to record and analyze the success of your newsletters. Based on evaluations, current trends and forecasts, we show you potential for optimization and adapt your strategy & co. accordingly.
What is email marketing?
Email marketing or newsletter marketing is basically digital direct marketing. It's very simple: you write an email and send it to a group of recipients. The recipient group can consist of just two, thousands or hundreds of thousands of email addresses. However, the effort only consists of writing the e-mail once. The fact that this email lands in a personal mailbox and the recipient is addressed directly is essential. This means that the likelihood of recipient engagement is significantly higher than with most other marketing measures.
What can I use email marketing for?
Email marketing is primarily about customer loyalty and attracting prospective customers. Through continuous communication, you position your company, your product or your service with your target group again and again. This creates trust and encourages the recipient to consume the above-mentioned items.
Example: You run an online store and have already collected many email addresses. Now you introduce a new product that your regular customers are sure to like. So you write a newsletter and inform your customers that a new product can be purchased. As your customers are familiar with your online store, they will read the email and purchase the product from you if necessary.
However, email marketing can do much more than just sell products and services. For example, if you are an expert in your field, you can use email marketing to consolidate your expert position by drawing attention to your specialist articles or research in your newsletter. You will find that you will quickly find interested parties from your specialist circles who will look at and read your publications. This can strengthen your expert status in the long term.
Advantages of e-mail marketing
The biggest advantage is the direct, personal communication with your target group. This saves you time and money. Other advantages include the fast transmission of information or the customizability of the e-mail medium. Another key advantage is the measurability of the measures: This means you always know how well your measure has worked. You can quickly identify optimization potential and recognize and predict customer behaviour. In addition, you can even identify trends to which you can adapt your marketing or your product.
A/B tests and automation? With the right technical partner, these aspects, which usually only require a one-off set-up, can also be mastered quickly. As an email marketing agency, we help you to create a good level of automation over time in order to limit your intervention to the essentials.
Email marketing use case
Sonja runs an online store for sustainable clothing. Her regular customers appreciate the product, but only visit the online store when they need a new item of clothing. Sonja uses a newsletter to draw attention to special sizes, discounts and new collections. Thanks to the high level of trust, the newsletter is opened by 70% of recipients. The incentive created leads to a purchase for almost 10%. Sonja also sends out purely informative newsletters on the topic of sustainability and how she implements this in her products. This consolidates her expert status, so that other manufacturers have already contacted her to ask for her expert knowledge.
Email marketing agency: Your path with DREIKON
Have you decided to tackle the topic of email marketing with a professional agency? Then you have also decided to invest your time and resources in this topic. This investment is essential, as quality and therefore significant added value can only be created with your cooperation!
To begin with, we work with you to determine the status quo. We clarify the fundamental issues and then draw up a strategic plan for implementing the measures that matches your goals and your budget. We take care of the technical preparation and coordination, while you provide the content. Together we set the goals to be achieved, optimize content and technology in terms of design and text, send the newsletter and check the response.
We then move on to the next round of optimization. Once we have determined the target group-specific parameters, you take care of the content and we take care of automating the measures. As soon as the newsletter has been sent out, we take care of monitoring and analysis. You will receive direct feedback from us if there is a need for optimization or to identify trends and forecasts. Finally, we set up automation to reduce the manual effort to a minimum.
Are you ready? We are too!
Do you have a website, an online store or a landing page and want to get started with email marketing? We support you with the technical integration into your existing system so that visitors have the opportunity to register for your newsletter. If necessary, we will develop the appropriate interfaces to link the registration process with the mailing service provider. Or to automatically transfer existing contacts to the mailing service provider.
Email is the undisputed king in the world of marketing!
This is how important email marketing really is
Today, there are already over 4 billion email users worldwide. According to forecasts, around 4.5 billion people will be using email as a means of communication by 2024. In Germany, the usage rate in the 25 to 44 age group is 97 percent. It is therefore clear that there is enormous potential in addressing people directly by email.
According to Statista.com, around 750,000 companies in Germany used email marketing in 2019, and the trend is rising. More and more companies are recognizing the added value of email marketing and are allocating more resources to it accordingly.
The Email Marketing Benchmark 2020 shows that almost 95% of the 5,000 top companies from new industries analyzed use email marketing for customer communication. In other words, only one in ten companies still does not use email marketing.
Email marketing agency: measurability of measures
Measurability is one of the most important factors in favor of email marketing. This is because it allows you to analyze and evaluate a marketing measure. This means you always know how successful a measure was and how you can optimize it if necessary. In summary, the following measurable parameters can be broken down:
Bounce/delivery rateThe sum of all emails that could be delivered. The higher the delivery rate and the lower the bounce rate, the higher the quality of the email distribution list.
Advantage: You can see how many emails were delivered and how many were not. Unlike a flyer that you display at a trade fair, with email marketing you have concrete figures on the mailboxes reached.
Opening rate
If a recipient clicks on your email in their inbox, this is counted as an open and noted in the statistics.
Advantage: You have direct feedback that a recipient has seen your email. Unlike a flyer or letter that ends up in a letterbox and you can never be sure that the analog measure has ended up directly in the paper waste.Click rate
The click rate is the percentage of email recipients who have clicked or tapped on at least one link in the email
.Advantage: Based on the click rate, you can see at a glance how well the content is received by the recipient and whether the desired effect - for example an interaction - is achieved.
Conversion rate
Depending on what you have defined as a conversion, you can see the conversion rate in the statistics based on the interactions that led to the conversion. This way, you know exactly how good your measure was
.ROI
If you assign a specific monetary value to a conversion, you can compare the conversion rate against the budget and know directly whether the measure was worthwhile. This is known as the return on investment (ROI). With the correct configurations, you have this value directly on your monitor without any further calculations.
Other parameters that are always taken into account are, for example, list growth rate and sharing rate.
Send us your e-mail marketing request now!
As an email marketing agency in Münster, we support you in establishing direct and personal communication with your target group.
