Employer branding agency - your partner for a strong employer brand
Skilled workers need to be enthusiastic about your brand in order to become applicants and later loyal and qualified employees. In reality, however, companies face the challenge of finding enough suitable applicants. This is when it can be helpful to work on employer communication and a positive image of your employer brand with the help of professional employer branding agencies.
Qualified employer branding agencies provide you with comprehensive support in positioning yourself as an employer. Many components and channels need to mesh perfectly for successful recruiting. With a professional concept and implementation, all factors are perfectly coordinated. This means that the messages on your website, social media campaigns, search engine marketing and more interlock perfectly. As an employer branding agency, we support companies of all sizes with a great deal of passion and understanding when it comes to personnel marketing.
When is an employer branding agency worthwhile?
An employer branding agency is attractive not only for small businesses, but also for medium-sized companies and large corporations, as competent and reliable specialists are crucial for the long-term success of a company. However, in times of a shortage of skilled workers, it is becoming increasingly difficult to find and retain qualified personnel. In order to retain employees in the long term and attract new applicants, you need to be an attractive employer. It is therefore worth developing an HR concept with an employer branding agency that you can implement as an integral part of your corporate strategy. A professional employer branding agency is worthwhile for you if you have not yet been able to achieve sufficient success with your previous measures, you do not know where to start or you would like to completely reposition yourself.
It is a matter close to our hearts to accompany you on the way to a strong employer brand with our employer branding agency. With many years of experience, we have already been able to help many companies find suitable specialist staff with effective employer marketing.
Employer branding agency with certification
What are the goals of our employer branding agency?
The success of your company also depends on your employees. Good HR management and the recruitment of qualified and good employees are therefore essential. Our employer branding agency sharpens your employer image. Show who you are: Your values, corporate culture and goals.
Your employees are your most important asset and you don't want to lose them under any circumstances. To retain employees in the long term, it's not just the salary that has to be right. Identification with your brand, the corporate climate, your benefits and the work-life balance are at least as important for retaining your team in the long term. With our employer branding agency, we support you in retaining your employees in the long term.
Satisfied customers recommend the products and services they are convinced of. It's the same with employees. If your employees are satisfied, they will not only enjoy working for you and be productive, they will also speak positively about you and give you a good reputation. With our employer branding agency, we strengthen your internal and external brand image.
Would you like to improve your brand communication?
It doesn't matter whether you have already done personnel marketing before or whether you want to start from scratch. With our employer branding agency, we advise you with a lot of heart and mind on all aspects of recruiting. We don't think much of unnecessarily complicated concepts and presentations, but like to work transparently and clearly. We look forward to getting to know you and your brand in a non-binding consultation!
Features of a strong employer brand
Our experience as an employer branding agency has shown that there are a number of points that all attractive employer brands have in common and that are expected by employees today.
- Appreciative, supportive and challenging leadership
- The philosophy and perspective of your company create space for the development of your employees
- Sincere and sustainable family-friendly structures
- Managers are communicative, reliable and exemplary
- Authentic team spirit inspires all employees to think for themselves on an ongoing basis
- Clear values promote strong identification with your employer brand
- The corporate culture and atmosphere are collegial
Our task as an employer branding agency is essentially to communicate your strengths to your relevant target groups in an authentic way. The resulting successes should be measurable and analyzable. That's why we at our employer branding agency attach great importance to correctly set up web analytics. After all, the basics of online marketing must also be observed when marketing to your employees.
Branding: defining your employer brand
The Employer Value Proposition (EVP) defines the core of your employer brand and is essential for success-based HR marketing. You can use it to derive the right messages, a clear design and the right visual and text language. With our employer branding agency, we support you in identifying the core of your brand. We sharpen your brand with in-depth analyses of your existing corporate strategy, your vision, your monetary goals and the appearance of your direct competitors. The more precisely these dimensions are defined and the more relevant your messages are, the more efficient and promising your subsequent personnel marketing will be.
Your benefits with us as an employer branding agency
Rely on our employer branding agency from Münster for long-term success in employee marketing! We support you in sustainably strengthening your employer brand.
Your brand communication can only lead to success strategically
In order to establish a strong employer positioning in your company, you need a tailor-made and individual strategy. Any measure without a strategy will come to nothing without achieving the desired success. In the preceding analysis phase, we determine the status quo. This serves to define the goals that we as an employer branding agency should achieve.
Your employer branding agency should ask you these questions
- What makes you unique as an employer?
- How do applicants and employees currently see you as an employer?
- What attitude do employees have when they come to work?
- What is the mood among your employees?
- Which aspects of your current employer brand are attractive and appealing (e.g. via benefits or employee events)?
- Why should employees (want to) stay with you?
- Are you also attractive to the people you would like to attract as employees?
- What do these focus groups generally find attractive/important about employers?
- Where can you reach these people (online) and how?
- How can you become more attractive as an employer brand?
- How can you differentiate and position yourself more clearly from your competitors?
- What is your situation regarding the next generation of new specialists - do you train them, are you represented at training fairs?
Anonymous employee surveys can be useful to get a more accurate picture. Based on the findings, we as an employer branding agency work with you to develop feasible measures and communication solutions for your company.
Finally take off with well thought-out employer marketing
Are you looking for a good employer branding agency so that you can really step on the gas with a professional employer image ? We put our heart and soul into achieving your goals. For many years, the creation and optimization of career content on your website and the implementation of supplementary, relevant measures have been part of our agency's everyday work. Contact us and get to know us in a non-binding conversation!
Everything for your HR marketing from a single source
Thanks to our many years of experience in online marketing, we are broadly positioned as an employer branding agency. Social media and SEO provide your company with unique reach advantages and cost efficiency through established and proven processes in employee recruitment and retention. We take care of full integration, concept implementation and reporting on your HR strategy.
Marketing consulting
Our employer branding agency offers you professional marketing consulting to determine your potential and define your positioning goals. In our conception we think efficiently, cross-media and innovatively. We respond to your wishes, concerns and goals and tailor our design perfectly to you. Your brand can do more - we will show you how you can achieve more in the long term with us as your employer branding agency.
Corporate design
The best content is of little use to you if the presentation of your brand does not fit. A strong corporate design is a decisive factor in how your brand is perceived. As an employer branding agency, we know this and support you with a trained eye in optimizing or creating new corporate designs. Would you like to make your website more expressive? Our developers and designers will be happy to support you with the design and full integration of a new website.
Content & Social Media
Why do you need good content? It is decisive in determining whether you become attractive as an employer. Strong texts, convincing image and training films and an authentic social media presence can decide whether you are attractive to your focus group or not. At our employer branding agency, we create communication solutions that represent your brand perfectly. What can your employer communication look like? Report on what makes you unique. Show impressions of your employee events or let your employees speak for you. Are there internal opinions, e.g. from employee surveys? The content team at our employer branding agency will support you in developing sophisticated content strategies and creating expressive content. Your advantage: As SEO specialists, we create texts that work for people and search engines.
Search engine optimization (SEO)
The search for employees largely takes place online. As an employer branding agency, it is therefore our job to increase your visibility. With an improved employer positioning in the search results of Google and Co. you will be found better by potential applicants.
Our recommendation for you: Create the technical prerequisites so that you can also be found more easily on well-known career websites such as LinkedIn, Xing and Indeed.
Google Ads
As the only Google Premium Partner from Münster, we are among the top 3% of the most successful advertising agencies in Germany in the SEA sector. In the field of search engine advertising, we offer you sound expertise in the efficient use of Google Ads.
Send us your request for your personnel marketing now!
As a full-service advertising agency, we work with you to develop a suitable HR strategy! As an experienced employer branding agency, we support you from the planning to the implementation and reporting of your campaigns.
Agency for employer branding in NRW
Online marketing is one of the most important tools for success in HR marketing. Search engine marketing, social recruiting and networks and career websites such as LinkedIn, Xing or Indeed are indispensable for finding employees at the highest level. Benefit from our experience as an employer branding agency from NRW with extensive knowledge in social media, SEO and SEA to successfully build your employer brand. Although we spend our day-to-day work at our employer branding agency in Münster, we are always just a phone call away for you throughout Germany - and even beyond.
