How we work as an agency for brand development

A targeted process is essential in brand development. This is why we have continuously optimized our workflows over the past ten years so that we can bring your brand to the attention of your target group in the long term. The combination of tried-and-tested process steps and the latest trends and tendencies in online marketing help your brand to achieve a strong and long-term position on the market. As an agency for brand development, we would like to go through the following process steps with you:

Status Quo

As a brand agency, close and transparent cooperation with our clients is important to us. That's why we want to get to know you and your brand in detail: What is your company history ? How is your company structured? What are your corporate goals? What does your target group look like? What is your unique selling point? What added value do you want to offer your target group? What messages do you want to convey? Which communication channels do you already use? All this information will help us in the next steps to give your branding personality. After all, successful branding reflects not only the products and services, but also the visions, values and goals of your company.

Context analysis

We broaden our view and analyze your competition and, based on this, your brand positioning on the market. We also delve deeper into the target group analysis : What expectations, wishes and needs does your target group have? What solutions does your company offer? Current trends and tendencies are also taken into account in the context analysis. It is always worth taking a look at the competition - not to copy them, but to set yourself apart from them.

Shaping brand identity

Now it's time for creativity! The analysis work gives us a good basis for sharpening your brand identity and creating a customized design. As an agency for brand development, we are experts in the creation and composition of brand names, logos, color concepts, fonts, layouts and visual languages. We are aware of the psychological impact of these visual elements and use them carefully for your individual brand design. This is how we create a positive brand experience for your customers.

Cross-media and cross-channel implementation

Our brand development agency offers you countless options for implementing your new brand design. Whether classically in flyers, brochures and on posters or in the digital space on your company website, your social media profile and online store - as an advertising agency, we implement your corporate design in all company-relevant channels and media.

Success monitoring and optimization

As a brand development agency, we would also like to support you after the cross-channel implementation of your new look. The digital space in particular is subject to unpredictable dynamics that you can withstand with us as your brand development agency. We pick up on current communication topics, visual worlds and trends for you in order to keep your brand attractive and interesting in the long term. Regular performance reviews and optimizations are the only way to ensure sustainable establishment on the market.

Your agency for brand development

Fair, transparent, reliable - that's what working with DREIKON is all about. We are convinced that we can achieve the best results together with our clients. Your corporate vision and our expertise in brand development and brand strategy form a valuable and promising symbiosis. That is why we attach great importance to close and trusting cooperation with our clients.

Would you like to drive your brand development and brand communication forward? Then contact us quickly and easily using the contact form!

Why brand development with us is worthwhile

We are an agency for brand development. But we are also an agency for corporate design, branding, online marketing, social media and e-commerce. We have a holistic view of your company, see opportunities where others see problems and do not think in one-way streets. Our many years of experience have sensitized us to the pitfalls and dynamics in the digital space, enabling us to create a promising brand presence for you today.

Every industry has its own challenges - we are up to them. Our customers operate in a wide variety of industries. This requires adaptability, creativity and a customized brand strategy. Do you think that your industry, product or service is too specific? We will show you where you can find your potential customers and how you can address them specifically.

Clear communication is important to us. That's why we avoid fancy marketing jargon and instead focus on comprehensibility and transparency. To ensure that you receive answers to your questions quickly, a competent contact person is always available to you for the entire duration of the project.