Website of remmers

Campaign implementation & consulting for one of the largest German manufacturers of construction chemical products

For more than three years, Remmers GmbH, the German specialist for the production of construction chemicals, wood paints and varnishes as well as industrial coatings, has successfully relied on its cooperation with DREIKON. As a leading international brand, Remmers stands for safe systems, competent expertise and customized customer service.

In 2019, Remmers GmbH began working with us in the field of search engine optimization. Our activities quickly expanded to include consulting and implementation in all areas of online marketing.

Through this collaboration, we were able to significantly increase Remmers GmbH's visibility in search engines and social networks and renew its web tracking.

Experience the website live: https://www.remmers.com/de

Industry

The Remmers Group is active in many different markets. The products range from building, wood and floor protection to industrial coating systems. The portfolio covers individual product applications as well as the complete conception and realization of a construction project or an industrial coating line.

Target group

The internationally active Remmers Group, with subsidiaries throughout Europe, recruits its customers from the fields of craftsmen, planners, trade organizations and building owners. The Remmers Group employs over 80 specialists in its research and development departments to develop pioneering and resource-saving product systems.

Course of the project

For over 3 years, we have been supporting numerous marketing contacts in the areas of SEO, SEA, social media and web analytics. We do this through flexible consulting and targeted campaign projects as well as on-site and video training. Our technical expertise in the area of development is also gladly accessed as part of our consulting services.

For years, DREIKON has been our first point of contact for complex online marketing challenges. Whether technical, editorial or visual - DREIKON always has the right solutions for us.

Sebastian Jurth, Head of E-Commerce & Digital Service, Remmers Group

The highlights of the project at a glance

  • Challenges
    • Analysis & strategic derivations in the complex network of technical and department-specific requirements
    • Strategic bundling of measures
  • Implemented systems
    • Google Tag Manager
    • Google Analytics
    • Pagerangers
  • Supervised areas
    • SEO
    • SEA
    • Social Media Paid Ads
    • Web analysis
  • Benefits of our work
    • Drastic improvement in visibility
    • Significant increase in leads and sales
    • Successful collaboration with internal customer IT & marketing
Remmers Website

SEO audit as the starting point for a successful SEO strategy

In competitive industries, a good ranking of your own website is rarely a coincidence and requires a well thought-out SEO strategy. In order to identify suitable measures for Remmers, we carried out a comprehensive SEO audit. Taking stock of the status quo gave us insights into current strengths and weaknesses at the time and allowed us to develop a strategy to exploit opportunities and minimize risks. We drew conclusions with regard to tasks in the areas of content, structure and technology.

Measures to increase visibility

A logical page structure not only makes it easier for website users to navigate a website, but also influences the ranking. Structural adjustments paired with the creation of top-ranking, specific landing pages on campaign and focus topics therefore led to an enormous improvement in visibility and an increase in traffic.

Employees of DREIKON to illustrate the online marketing consulting of Remmers

Successful and tailored to your needs - comprehensive advice and support in online marketing

The successes in the area of search engine optimization led to an intensified collaboration with Remmers. In addition to regular content creation, we are continuously active for our client in the areas of SEA, paid ads and social media. We also provide advice on campaign creation and take care of setup and analysis as part of web tracking. Numerous employees at Remmers and DREIKON now work together in almost all of the service areas we offer.

Matthias Kampmann

You also want excellent online marketing advice?

With many years of experience in SEO, SEA, social media and web analytics, we are your reliable professionals when it comes to consulting on the complex issues and interrelationships in online marketing. We know exactly what is important and where things sometimes go wrong. We are familiar with the complex processes and special features of different company sizes and are able to adapt productively.

Feel free to contact us and make an appointment for an initial consultation! We will take the time and look forward to providing you with comprehensive and honest advice.

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