New website for traditional company in Münster
The RATIO Group has been in existence for several decades and comprises various companies in the trade and service sector. A company that was originally mainly active in the food industry has grown into a successful group of companies that now operates in ten sectors, from real estate to energy and insurance to fruit imports.
After we had already given the subsidiary EnKL a new look in 2019, RATIO 2023 commissioned us to relaunch the group's website and three other companies in the group: Central Import, RATIO Tankstellen and RATIO Versicherungsagentur. The relaunch of the website gave the RATIO group of companies a representative, uniform look and feel.In addition, we have dedicated ourselves to further projects for employee and new customer acquisition for various subsidiaries.Experience the website live: www.ratio.deThe RATIO Group operates across all sectors. With subsidiaries in the real estate, energy, fuel and insurance sectors, the travel industry, the hotel industry, forestry, fruit import, investment and retail, RATIO covers a total of 10 sectors.
With its 10 subsidiaries and a correspondingly wide-ranging portfolio, the RATIO Group addresses a broad target group of companies from various sectors as well as private individuals. The focus is on small to medium-sized companies.
The relaunch of RATIO not only created a representative web presence for the group of companies, but also the basis for standardizing all companies within the group.
The highlights of the projects at a glance
- Group companies
- RATIO Group
- EnKL
- Central Import
- RATIO filling stations
- RATIO Insurance Agency
- Measures
- Web design creation
- Content revision
- Maintenance in ProcessWire
- Website restructuring
- Supervised areas
- Website
- Online & offline marketing
- Marketing consulting
- Benefits of our work
- Greater appeal of the online presence
- Homogenization of the websites
- Increasing the user experience
- Improved SEO requirements
- Optimized company presentation for applicants
RATIO with a new look - a web design that impresses
The relaunch of the RATIO Group gives the company a contemporary makeover that underlines its position on the market and raises its presence to a new level.
With a clear focus on intuitive user guidance and an uncluttered design, the website now has a new look that extends across some of the Group's subsidiaries. The new design not only gives the site structure, but is also technically up to date again: with user-friendly navigation and a clear structure, visitors can easily find all relevant information. Special attention was paid to responsiveness so that the website offers an optimal display and user experience on all end devices - be it desktop, tablet or smartphone.
The relaunch of the web design is not just a visual upgrade, but also a clear statement by the RATIO Group in terms of its brand identity.
Unified diversity - Relaunches of the individual RATIO companies
In addition to the relaunch of the RATIO Group's website, the websites of three subsidiaries were also redesigned. While the launch of EnKL - the energy division of the RATIO Group - preceded the launch of the Group, the websites of Central Import, a fruit importer, and RATIO petrol stations followed suit.
The web design was cleverly adapted to the unmistakable corporate design of the respective companies, while at the same time retaining the aesthetics and functionality of the RATIO Group.Energy supplier, fruit importer & filling stations shine in new splendor
Clear structure for user-friendliness & search engine
As part of the relaunch, new potential for the search engine was identified for the individual companies in the RATIO Group. The adaptation of the existing website structures of Central Import and RATIO petrol stations created the basis for possible future SEO measures. For example, the RATIO petrol station customer service area was slightly adapted and a separate blog area was established for all topics worth knowing about. At Central Import, the fruit importer's main products are now presented more centrally.
More projects with the companies of the RATIO Group
Employees for RATIO Reiseland - Comprehensive HR campaign
Skilled workers are hard to find these days. If you want to attract qualified personnel, you have to offer potential applicants more than a simple job advertisement on various job portals. To make RATIO Reiseland stand out from other employers in the industry, the careers pages were given a new look. In addition to a clear presentation of all the hard facts, special attention was paid to the creation of videos that give applicants a good insight into the future job. As an experienced video agency, we took care of the entire video production process for our client, from conception to execution and editing, and ensured a result that is worth showing off.
In addition, we are now supporting RATIO Reiseland on an ongoing basis with employee recruitment by placing Google Ads for vacant positions.
Would you also like to emphasize your company's brand identity and exploit its potential?
We take care of improving your website on all possible levels. From creating a radiant web design, researching useful keywords and developing a profitable structure to the technical development of a functional website, we are your competent partner for your website relaunch.
Contact us simply and easily for a no-obligation meeting!
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