As a pure online retailer for high-quality letterboxes and premium items for indoor and outdoor real estate, frabox is active in the furniture, decorative items and garden supplies sectors.

The target group is primarily owners of more expensive residential properties for their own use.

Construction companies and landlords are increasingly equipping their projects and properties with products from frabox.

The relaunch of the store, the change of the ERP including optimization of all warehouse processes and the move to a ticket system, as well as the realignment in SEA & SEO were completed in just under six months.

In the past, we had heard many promises from other agencies that never materialized. DREIKON, on the other hand, analyzed, explained and implemented in consultation with us! The results are very good and, above all, comprehensible! No question: a TOP address for SEO!

Frank Glaen, Managing Director frabox.de Vertriebs GmbH

DREIKON employees to illustrate the highlights of the projects with frabox

The highlights of the project at a glance

Challenges
- Short project duration of just six months
- Digitization of existing processes
- Change of all systems
Implemented systems
- Shopware 5
- Pickware
- Zendesk
Supervised areas
- Store system
- Merchandise management
- Ticket system
- Online marketing
Benefits of our work
- Reducing costs by digitizing analogue warehouse processes
- Very significant increase in sales
- Improving employee know-how through on-site training

Simultaneous conversion of store system and merchandise management without complications

As part of the holistic support, we not only implemented the actual store relaunch in the project, but also managed and implemented the introduction of a new merchandise management system. The choice fell on Pickware, the ERP solution fully integrated into Shopware, together with the Pickware WMS extension for digital management of warehouse and shipping processes.

During various on-site appointments, the structure and IT were first prepared for the use of Pickware. After the actual setup of the warehouse and the dispatch stations, the employees were then trained in the operation of the merchandise management system using practical examples.

External service providers such as suppliers were also prepared for the new system at an early stage and even automatically connected via interfaces.

During the go-live and for a few days afterwards, we also had a team on site to monitor the relaunch and respond immediately to any questions or problems.

Transfer and optimization of article data

Due to the large number of articles, it was essential that these were transferred from the old xt-Commerce store system to Shopware. However, the migration tools provided could not be used due to the heavily customized data structures in the old store system. As an expert in merchandise management and digitization, we were able to achieve very good results with an individually programmed data import.

The product data was not only imported, but also optimized in close cooperation with the online marketing department.

Employees of DREIKON to illustrate the online marketing measures at Frabox

Interdisciplinary collaboration for a successful relaunch

The frabox project shows how complex a relaunch can be and how the agency's development, online marketing, designers, consultants and project management have to work together for the benefit of the customer.

Online marketing as part of the relaunch

In the course of the relaunch, the category and article structures were also optimized by our online marketing team in close cooperation with the client for SEO and usability reasons.

Furthermore, all URLs of the old store were redirected to the new store system as part of an SEO-compliant relaunch. Other data from external services/accounts such as Google Ads, Bing Ads and Trusted Shops were also seamlessly migrated and optimized.

In combination with the new online store based on Shopware 5, the meticulously executed relaunch forms an excellent basis for successful SEO and SEA measures.

Digitalization and increased efficiency in customer service

frabox.de supplies both private and business customers and sells the goods via its own online store and other marketplaces. Due to these circumstances, many customer inquiries have to be processed quickly and reliably every day.

As part of our process optimization and the store relaunch, the classic handling via e-mail program was therefore replaced by the modern ticket system Zendesk.

Zendesk bundles the various communication channels into one platform and monitors the flow of messages. Thanks to an interface to the store system and merchandise management, all information on customers and orders is directly available to employees.

We also carried out the introduction of the ticket system in the form of on-site employee training sessions in order to be able to demonstrate the processes directly in a practical environment.

Ongoing support and assistance

We provide ongoing support to the frabox.de team even after the go-live for all questions, problems or expansion requests regarding Shopware and Pickware merchandise management. This ensures reliable and successful operation.

Your complex store project also needs a general overhaul? Then rely on a service provider who can offer you all relevant service areas in an integrated manner!

Relaunching a well-running online store and/or changing the system is tricky. To manage this process profitably and stress-free, you need an experienced agency that masters the interplay of design and technology, thinks commercially and process-oriented, plans realistically and adapts individually. With us, you can gain such a partner for your project.

Don't hesitate and arrange a non-binding initial consultation with us now! We will find a prompt appointment, take our time and provide you with honest and detailed advice.

Get in touch now!