6 useful social media analysis tools for efficient analysis
The 6 best cross-platform social media analytics tools
To conduct social media analytics, you need to measure your success and compare different strategies. With the right tools, you can identify what works, where action may be needed and adjust your campaigns accordingly. You can use integrated and cross-platform tools to do this. In this article, we present the six best social media platforms that you can use to analyze interactions and campaigns across platforms.
Differentiation between integrated & cross-platform analysis tools
In some social networks, it is possible to view important data directly in the platform - this is referred to as integrated analysis tools. These are free of charge and available to everyone. However, the functionality can be somewhat limited, which is why paid analysis tools may be available. Cross-platform social media analysis tools are usually subject to a fee and can be used for different accounts. These have significantly more advanced functions so that you can gain deeper insights when analyzing. Many of these tools can be used free of charge for a trial period.
The six best tools for social media analysis
Tool no. 1: Brandwatch Consumer Research
Brandwatch Consumer Research is a very powerful analysis tool that can be used to combine various data from different sources. Whether it's competitive analysis, consumer insights or in-depth analysis of your social media channels - this tool can do a lot. Brandwatch Consumer Research can analyze data from Twitter, Reddit, forums, blogs and other sources. You have the option of building your own flexible dashboard for the most important components.
Tool no. 2: Snapshot
Snapshot is available from 10 euros and gives you an overview of the development of follower numbers, follower engagement and posts. The social analytics tool covers the networks Facebook, Twitter, Instagram, YouTube, LinkedIn and Pinterest. The advantages of this tool are the weekly or monthly reports that are automatically sent to you by email. Unfortunately, Snapshot is currently no longer accepting new customers - instead, the platform provides the SendView service for analyzing email marketing. However, it is still worth checking Snapshot from time to time to see if new capacity has become available.
Tool no. 3: Quintly
Quintly covers the most popular social networks such as Facebook, Twitter, LinkedIn, Instagram and YouTube. It is a dashboard tool that can be customized to your own needs and desired metrics. There are 350 different metrics available for evaluating social media. The costs depend on the desired scope and start at 300 euros per month. A free 14-day test phase is also available to all users.
Tool no. 4: Hootsuite
Hootsuite can be used to plan and publish social media posts for the Facebook, Twitter, Instagram and LinkedIn platforms. With the Enterprise plan, it is also possible to analyze team performance in terms of reactions to interactions. The tool is available from 99 euros per month.
Tool no. 5: Sendible (formerly Fanbooster)
Sendible (formerly Fanbooster) is suitable for the networks Facebook, Twitter, Instagram, Tik Tok, YouTube, Pinterest, LinkedIn, Vimeo, Xing, Reddit and several others. The tool is available from 24 euros per month and allows you to plan postings, monitor and analyze social media channels. The special feature is that several channels can be integrated and separate dashboards can be created, making the tool perfect for managing different accounts and brands.
Tool no. 6: Cyfe
Cyfe offers a dashboard for your own project management as well as various analysis functions. The analytics tool is suitable for Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest and Vimeo. In addition to follower interactions, demographic data can also be retrieved. Cyfe is available from 19 US dollars per month for the solo version. Alternatively, a free version is also available - however, fewer functions are available here.
Conclusion
The cross-platform analysis tools offer you numerous functions that are not covered by the integrated tools of Facebook, Twitter etc.. These tools can help you to track activities on social media and make promising optimizations. Analysis is therefore an important part of a social media strategy - which can be very complex and time-consuming. It is therefore important to bring competent partners on board when considering the right strategy. If we can help you with this, we look forward to hearing from you!
Would you like professional support in the area of social media?
We will be happy to answer any questions you may have and provide you with professional support in maintaining your social media profile as part of a monthly service for your website! Feel free to contact us. We look forward to hearing from you.
