Instagram Tools 2025
The most important Instagram tools for your company in 2025
Numerous Instagram tools simplify the planning and management of social media profiles as clever social media tools for companies. We present the most important Instagram tools for companies with which you can gain valuable insights into your account statistics. In addition to Instagram's own analysis tool Instagram Insights, these include the applications Iconosquare, Union Metrics, Squarelovin, Hootsuite and Later. Most of these tools offer extensive insights into the development and success of your own profile. Some focus on analyzing posts and followers or managing the feed. Others offer exciting search functions for keywords, hashtags and influencers. You can find out which application costs how much and whether it could be helpful for you in the short tool descriptions.
Six tools for Instagram content planning and follower analysis
Instagram Insights
The Instagram Insights tool is provided by Instagram itself. As soon as you have converted your regular Instagram account into a business profile, you will have access to this tool. It provides an overview of various Instagram profile data and analysis results. You learn more about your followers and other users who interact with the Instagram account. This means that anonymized data on the gender, location and age group of followers is generated. The engagement rate is displayed, whether and when the posts and stories encourage followers to interact and how often they have been viewed. Instagram Insights also shows the key figures for paid posts and stories. This allows you to quickly recognize which content is working well and how you can adapt your strategy and content. This is particularly interesting for companies that want to address a specific target group via Instagram.
Iconosquare
Iconosquare is an advanced analytics tool designed specifically for Instagram and has established itself as one of the most popular tools in the space by 2025. It offers detailed insights into the performance of social media accounts by providing extensive data and statistics on follower growth, engagement rates, reach and much more. Particularly useful for brands, influencers and businesses, Iconosquare allows users to optimize their Instagram strategy based on in-depth data. Key features include analyzing the best times to post for maximum visibility, tracking hashtag performance and monitoring competitors. In addition, Iconosquare also offers comment management and post scheduling features, making it a comprehensive tool for social media management. Through its user-friendly interface and provision of in-depth analytics, Iconosquare helps brands and individuals to effectively amplify their presence on Instagram and better understand their target audiences.
Social Network: Instagram, TikTok, LinkedIn, Twitter, Facebook
Users: Companies, freelancers, agencies
Costs: 14-day free trial, from 33 euros per month
Squarelovin
Squarelovin is an analysis platform that creates a monthly report on the most important developments. The progress of the posts can be checked down to the hour. The growth of the account and the development of individual posts can be easily tracked. The average engagement of the posts and the most successful posts are also visible. The tool also offers the option of managing several Instagram accounts, creating albums and carrying out interactions directly from the application. The tool's hashtag search has an additional function and compares the hashtags you use with the most popular ones. It also offers a search function that is particularly interesting for companies: user-generated content in the form of photos or videos, including a request regarding usage rights. Squarelovin is suitable for brands, companies, agencies and influencers who want to address their target group in a targeted manner.
- Social network: Instagram, Twitter, LinkedIn
- Users: companies, freelancers, agencies
- Costs: free version with few features, paid advanced version (price not public)
Hootsuite
Hootsuite is one of the most widely used social media tools, which is probably due to its diverse functionality and compatibility with the various social networks. This tool offers the analysis, planning and monitoring of many different social networks. For an Instagram account, Hootsuite can be used to analyze the history and activity of posts, allowing you to increase the effectiveness of your content. You also have the opportunity to manage several accounts in parallel and organize them in one software. The posts you create can be saved and published at different times. In addition, Hootsuite creates detailed analyses in the Professional version and offers insights into user reactions (likes, comments and shares). Companies also have the opportunity to monitor activities about their brand and search for posts with specific keywords.
- Social Network: Instagram, TikTok, Facebook, Twitter, LinkedIn, YouTube, Tumblr, Flickr etc.
- Users: Companies and agencies that want to monitor several channels simultaneously
- Costs: 30-day free trial, from 99 euros per month
Later
The former Latergram, now Later, is a management system for scheduling posts with descriptions and hashtags. Later users receive detailed analyses of their own posts and the engagement of their followers. The growth of your own account can be called up over any period of time and your own performance can be analyzed. The free version offers the management of up to 30 posts per month as well as a profile link to a social media account. In the paid version, on the other hand, several accounts can be managed with the help of a business plan, various media libraries can be created and access can be granted to several users.
- Social network: Instagram, Facebook, Pinterest, TikTok, X, Youtube, Facebook, Threads
- Users: Bloggers, companies, freelancers
- Costs: for private individuals from 0 euros, for companies from 15 euros per month
Fanpage Karma
Fanpage Karma is a comprehensive social media management tool that helps companies and social media professionals to effectively manage and optimize their online presence. With a wide range of functions, it offers solutions for analysis, monitoring, content creation and community management:
- Analysis: detailed evaluations of performance on various social media platforms make it possible to measure the success of posts and adapt strategies accordingly.
- Monitoring: Observation of brands, competitors and relevant topics in real time in order to recognize trends at an early stage and react to them.
- Content creation: Planning and publication of posts via a central calendar, supported by suggestions for optimal posting times and content ideas.
- Community management: Efficient management of messages and comments to build and maintain an active and engaged community.
Fanpage Karma is aimed at companies of all sizes, marketing agencies and social media managers who want to manage their social media activities professionally. It is suitable for both beginners and experienced professionals who value data-based decisions and efficient workflows. With Fanpage Karma, you get a powerful tool that helps you optimize your social media presence and achieve sustainable success.
- Social Network: Instagram, TikTok, LinkedIn, Twitter, Facebook
- Users: Companies, freelancers, agencies of all sizes
- Cost: from 49 euros per month, higher tariffs offer additional features and extended analysis options
Do you need support with your social media profile?
Do you need professional support in maintaining and analyzing your social media profile? Our marketing expert Bastian Schröer will be happy to take care of your social media channels as part of your website management.
