Image sizes on Instagram

There are clear guidelines for Instagram image sizes. For example, they may only be shared in landscape format (1080 × 608 px), portrait (1080 x 1350 px) and square (1080 × 1080 px). Instagram photos can be posted individually or in so-called carousels. In a carousel, several images can be viewed one after the other by swiping to the left.

The minimum Instagram image size for the profile photo is 110 x 110 px, preferably 320 x 320 px. Please note that the profile picture is displayed in a circle. It is therefore essential to place important information in the center.

Instagram image sizes: Advertisements

The same guidelines apply to Instagram ads. However, it is important to note the maximum amount of text in the image: The ad image should not contain more than 20 percent text. If you do not adhere to this requirement, your ad will generally not be approved.

All Instagram ads are created and managed via Facebook's Ads Manager. To do this, connect your Instagram profile to your Facebook Business Manager or link your Facebook page to the Instagram ad. Would you like to find out more about Facebook Ads or do you need support with running your ads? Read our article on Facebook Ads or contact us.

An Instagram image size of 1080 × 1920 px is ideal for stories so that the entire smartphone screen is filled. No text should be inserted in an area of 250 px at the top and bottom of the image, as your Instagram profile is displayed at the top and the call-to-action appears at the bottom.

Instagram stories are becoming increasingly popular, but images and reels in the feed still achieve a higher reach. The maximum Instagram video length for reels is 90 seconds. To ensure that the video is displayed as large as possible on smartphones, we recommend a square size or a portrait. If a video is posted in landscape format, it will be displayed to the user on both sides with black or white borders.

You have selected the correct Instagram image size and content is still being covered? After you have uploaded image files, elements are placed over your content in full-screen formats such as Reels and Stories. These include, for example, your profile photo, the video description, a text area or the share button. As the elements are placed at the edge, you should make sure that you do not position important image elements and text too close to the edge of your content. The so-called safe zones show you the areas in which you should not place important elements.

A distance of 65 pixels to the left and right of the screen edge is advisable for reels to be on the safe side. The distance to the top should be 270 pixels for reels and 250 pixels for stories. The distance to the bottom of the screen should be 672 pixels for reels due to the video description. As three icons appear on the right-hand edge, a distance of 178 pixels from the bottom edge should be maintained here. For stories, the distance from the bottom edge should be 250 pixels. If you are working with templates for your Instagram image sizes, it can be helpful to mark the safe zones in the template.

High-resolution images and videos in the right format form the basis of any successful social media marketing strategy. Whether videos and images are to be posted in the feed or as an advertisement influences the number of pixels for the right ratio. The format of stories, live videos or reels also differs from a classic photo post. Keeping an overview and deciding on the right Instagram image size is not always easy. We have therefore summarized the Instagram image sizes for 2025 in a clear infographic. There you will find all the important and up-to-date information on the new image formats and video sizes for your professional Instagram profile.

In addition to the right Instagram image size, there are many other things that website operators should know about Instagram. We have compiled a small list of links here with valuable tips and advice on the topic of Instagram presence: