Facebook Ads more important in the future
Facebook advertising and organic reach in 2025
Social media no longer only play an important role in the private lives of users, but also offer companies an ideal platform to get in touch with these users. Facebook in particular is proving to be a huge advertising platform with around 32 million regular users in Germany alone (as of 2024, source).
Regardless of whether you are already active on Facebook with a company page or whether you are still planning your presence on the world's largest social network: you should consider the use of advertising on Facebook in your planning.
We would like to explain why the use of advertising on Facebook is also relevant for you if you are already active on Facebook but have so far refrained from placing Facebook Ads, based on current developments on Facebook.
The Facebook newsfeed as a presentation platform for your company
The Facebook newsfeed is the central location of the social network: this is where posts from friends, event announcements, news reports and posts from companies are displayed. All this content competes for the user's attention and companies in particular naturally want to ensure that their content is seen by the user. Facebook uses a sophisticated algorithm to pre-sort the large amount of content for Facebook users. This is to ensure that Facebook users are not bored by uninteresting content. For page operators and companies, it is therefore necessary to publish content on Facebook that appeals to the target group in order to generate organic reach and reach many people on the network. Additional promotion of content on Facebook ensures a greater reach in order to reach people who have not previously been in contact with the company.
The Facebook algorithm in the year 2025
The Facebook algorithm of 2025 is based on AI and machine learning to present users with relevant content. Three main ranking signals are crucial: who posted, the content type and the interactions with a post. This includes not only posts from friends and family members, but also news, advertising and other media content. Users can influence the algorithm by setting favorites and hiding posts. A particular focus is on increasing user engagement and promoting a positive user experience by filtering content that could be seen as polarizing or harmful. Accordingly, Facebook removes content that violates the community standards.
Advantages of Facebook advertising
The advantages of Facebook as an advertising platform are quickly explained. Facebook offers advertisers the opportunity to access extensive user data and thus tailor advertising messages precisely to the respective target group. User groups can be compiled and addressed according to demographics, regionality, interests and many other distinguishing features. As a result, advertisers benefit from low wastage and can target their messages to specific groups. Of course, websites or online stores can also be presented in this way and Facebook users can be encouraged to visit these external company websites.
The sheer number of users and at the same time the very precise options for targeting ads to different target groups are the major advantages that advertising on Facebook offers and which have also contributed to the economic success of the network.
Advertising on Instagram
Due to the fact that the constantly growing Instagram network is part of the Facebook family of companies, it is also easy to promote content, websites and online stores on Instagram via a Facebook advertising account. The various advantages of placing ads on Facebook also apply to Instagram Ads. Depending on the target group, the use of Instagram ads can therefore be an attractive, additional way to present your own company.
Where and how to start with a new social media strategy?
As an agency, we are happy to support you in the area of Facebook advertising; regardless of whether you have already created your own Facebook advertising account and taken your first steps with Facebook advertising or whether you want to make a fresh start on Facebook. We will discuss your plans and goals and create a strategy together to help you succeed on Facebook.
Find out more about our entire service portfolio in the area of Facebook and Co. and contact us today.
You need help with Facebook advertising?
As a Facebook Ads agency, we are happy to take care of your campaigns on Facebook and are available to answer any questions you may have on the subject. Feel free to contact us and arrange an initial, non-binding consultation. We look forward to hearing from you!
