Google open on laptop screen to illustrate the Google Premium Partner 2023

DREIKON is a Google Premium Partner 2025

14.03.2025 — 

Highest award for service with Google Ads for advertising agency am Hafen

Every year, Google identifies the top 3% of companies that use Google Ads most successfully - the Google Premium Partner award is the highest accolade in the Google certification program. We are very proud to announce that, as an advertising agency from Münster, we have once again been recognized as a Google Premium Partner, placing us among the top 3% of SEA service providers in Germany. In this article, we have summarized for you what this means and what advantages we can pass on to you directly.

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What is a Google Premium Partner?

The Google Premium Partner award is presented annually to agencies that meet the highest quality standards in the implementation of Google Ads. The certification exceeds the standard Google Partner certification. The requirements are strict and competition is high. Since summer 2020, only companies that have already proven themselves with certification as a Google Partner and hold a partner logo have been awarded premium status. Until summer 2020, companies were able to apply for this status on their own initiative - however, this has been abolished with the stricter requirements for being awarded Premium Partner status.

These are the requirements for Google Premium Partners

To become a Google Premium Partner, agencies must manage the largest advertising budgets with the best performance. In addition to the hard facts about Google Ad campaign performance, such as the annual ad spend, the performance of Google Ads measured by the number and cost of conversions and more, clear successes also count for the following factors in order to ultimately prevail against 97% of the competition:

  • Certified Google Ads staff: our team goes through an internal certification program in which Google Ads certificates are regularly renewed. This ensures we are always at the cutting edge of innovation.
  • Customer-oriented service: To be eligible for the Google Premium Partner award, agencies must be able to demonstrate customer-oriented service. We focus on providing our customers with individual advice and a transparent, solution-oriented approach.
  • Stability & growth: For the Google Premium Partner award, Google relies on long-term success, which can be proven by a growing customer base and the growth in advertising expenditure among first-time Google Ads customers. With DREIKON as a Google Premium Partner, you can rely on top quality for your Google Ads.
  • Product diversity: Google rates successful, holistic ad placement in the various areas as a quality feature. In addition to classic search ads, the percentage of spend on display, app, video and shopping ads per calendar year is also measured for certification. With DREIKON, we focus on first-class results in all areas of search engine marketing.

Want even more? As a competent SEO agency, we can also get you ahead organically. In 2022, we were ranked among the top 100 SEO agencies in Germany, proving our expertise in this area too.

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DREIKON is a Google Premium Partner 2025

In addition to strategic search engine optimization, there is no way around SEA(Search Engine Advertising) for successful search engine marketing. The advertising business is gaining momentum, competitive pressure is increasing and innovations are piling up - making it all the more important to have a certified Google Ads agency at hand that knows its trade. As an experienced SEA agency and Google Shopping agency, DREIKON is an expert in search engine advertising. We offer our customers professional expertise and professional implementation for targeted text ads, display ads in the Google display network, ads on YouTube (e.g. pre-rolls), as well as the placement of Google Shopping ads on Google's search result pages (SERPS). We use meaningful web analytics to evaluate the performance of the ads and identify optimization potential.

Our development as a Google Premium Partner results in additional benefits that we can pass on directly to our customers.

What makes me particularly proud is that we received the 2022 award for the first time in the year in which Google raised all requirements for agencies - both in terms of the quantity and quality of the accounts managed.

Thomas Jürgens, SEA Manager

Benefits with DREIKON as a Google Premium Partner

Beta version

Withus as a Google Premium Partner, you get exclusive access to beta versions and can use new Google products and systems in advance. As an early adopter, you can secure a decisive advantage over the competition.

Extended Google Ads support

With our premium status, we receive a direct contact person at Google and can therefore offer you maximum support. In the event of problems and questions, you benefit from particularly fast response times from Google.

Individual account support

Forselected major customers, we can apply for exclusive account support from Google - this is also only available to Premium Partners. Work processes are designed for maximum efficiency and convenience thanks to direct collaboration with Google Paid Ads experts.

Exclusive advantages

Accountsthat are managed by us as a Premium-certified agency have access to Google advertising campaigns. These can be passed on to you directly in the form of exclusive vouchers, advertising budgets or promotions.

From Google Partner to Google Premium Partner 2023

For the third time, we are a premium partner and thus among the top 3% of German SEA agencies. This is a great achievement by the entire team! I am particularly proud that we have made it as a full-service agency that offers SEA as a discipline alongside SEO, print and websites and co. The award shows the incredibly high standard that is delivered in all areas of this agency.
Matthias Kampmann, Managing Director at DREIKON

The DREIKON team delivers top performance in Google Ads

Up to and including 2021, DREIKON was a regular Google partner - this also resulted in useful benefits for you, such as automated reports with information on user behavior or cost-effective advertising offers. After more than 10 years of experience in the field of Google Ads, we have now been able to develop as an agency to such an extent that we made it into the top three percent in Germany for the first time in 2022 and now repeatedly in 2023 and 2025 - i.e. to the top of the German SEA agencies:

Matthias Kampmann

Place targeted Google Ads with DREIKON

Would you like to increase awareness and sales for your company, but don't feel like experimenting? As a Google Premium Partner, we offer you top-quality search engine advertising for Google. We set up new Google Ads accounts or find optimization potential in existing accounts. We look forward to hearing from you for a non-binding initial consultation!

What does Google Ads cost?

You are sure that you want to place Google Ads, but are not quite sure how exactly this works and what costs you will incur? Creating a Google Ads account is free of charge for you; you only pay when your ads actually receive clicks. The prices are determined like an auction according to various factors and charged to you according to the CPC principle per click. You can limit your monthly budget in order to limit your expenditure. Have we piqued your interest? Whether as important background knowledge for your start in Google Ads or as preparation for your consultation with us - we have summarized important information for Google Ads for beginners to start your Google Ads account or 6 simple optimization measures.