Guide: Have expressive website texts written

Because you have found us, you have experienced for yourself what good content can achieve. This landing page has probably appeared high up in the results of your search engine, making it one of the top results for your query and therefore particularly relevant for the search engine. This is because, first and foremost, search engines like what users like. Even if other factors play a role in the search engine optimization of content, text quality is one of the most important points. So first and foremost, you need good web copy that can get real people excited about your brand - because only then can your website become a reliable source of orders.

Target group-oriented and informative content brings you higher quality traffic. Why? Because people are actually looking for the problem you solve. The user is - consciously or unconsciously - already interested in your products and services. With strong ranking positions, you can increase traffic to your site with good web content without having to pay per click. Quality traffic is also more likely to convert on your landing page, which can significantly increase the likelihood of conversion for orders, purchases and leads. And since the search engine likes what many users also like, a high conversion rate can in turn help to further improve your positions in Google searches and increase your visitor numbers in the long term. If you have good website copy written, you can increase your visibility, generate more orders and strengthen trust in your brand.

SEO is a long-term strategy which, in addition to technical aspects, also evaluates the web texts for a ranking. But what role does SEO play when you have website texts written? It is worth focusing on high-quality content so that you can be found in the search engine for your relevant keywords. As competition on the internet is constantly increasing, so are the requirements for top rankings. Simple content that does not meet the high requirements is finding it increasingly difficult to achieve good ranking positions.

Are quality content and SEO at odds?

Search engine optimized content often still has the reputation from the past of being difficult to read and cumbersome. This is indeed not uncommon, but is often due to the fact that copywriters and authors lack the necessary know-how or linguistic elegance. If you have website texts written, it is quite possible to formulate the necessary information in an editorially appealing way and to place the important terms for search engine optimization in such a way that they do not make it difficult to read. Therefore, be sure to check the copywriter's references if you have your website texts written externally.

Content marketplaces offer texts in all price categories. What may sound good at first, however, harbors risks: The quality can vary greatly. Many marketplaces focus primarily on quantity, so that important aspects of top-class web copy take a back seat. As a rule, the basis for the text creation is exclusively your briefing - so if you have little prior knowledge of text creation, the web texts can potentially be less meaningful or characterized by longer correction rounds. With many providers, the authors also change while you have website texts created, so the linguistic style can also vary considerably. The risk of web texts failing to achieve their purpose is therefore high with semi-professional text services.