Find blog topics - tips for blog articles that interest you
Possibilities & aspects with which you can find exciting blog topics
Regardless of whether you want to concentrate fully on running a blog or, as a company, want to provide your customers with valuable content by also running a blog, you are probably wondering how you can find blog topics that actually interest your readership. It's not uncommon for a blog to become an orphan because the operator lacks ideas and sources of inspiration for new blog articles. To ensure that your blog is a complete success and that your readers always look forward to the next blog article, we provide you with a list of ideas, thoughts and techniques below. Take a look at which topics work as blog articles. Please bear in mind: The list is deliberately kept general. Depending on your industry or chosen niche, some suggestions may not work as well or at all and others may work extremely well. You can also find out what role search volume and search engines such as Google play and how tools such as Ubersuggest, Answerthepublic & Co. can help you both in finding and selecting topics.
Find blog topics: What is your blog about?
Before you devote yourself to finding topics for individual blog articles, you must first determine the overarching topic area. If you are a company, you have already found your niche. Consider writing about performance-related content that will help your customers or keep them up to date in your industry. With a brainstorming session or the professional support of an advertising agency with a focus on digital media, you can quickly find a suitable blog name and keywords for your first blog articles. In order to take a structured approach to creating your blog, it is advisable to record possible topics and subtopics in an editorial plan that you can refer to at any time.
If, on the other hand, you do not (initially) want to run your blog commercially or primarily, you must first consider which niche you would like to serve. Such blogs are usually run out of passion for certain hobbies or interests. You should therefore look for a subject area that you are passionate about, where finding a topic is not too difficult for you and with which you can generate as many readers as possible due to a high search volume and consequently a good number of search queries. Here too, you can collect keywords in advance with an editorial plan and think about and note down key points for the next blog posts.
Blog articles: How to find relevant blog topics
- Find blog topics with tracking & analysis software
- It's always worth taking a look at the competition
- Take part in trade fairs and events
- Tips & tricks from everyday working life: Finding topics in your own field of activity
- Look closely at your readership to find blog topics
- Find blog topics on the Internet, in newspapers, on the radio etc. - take an active approach to your research
- Find blog topics with information about your company
- What's new in your industry?
- Find blog topics: Famous often helps
- Ubersuggest, Answerthepublic, Buzzsumo & Co.: Tools to help you find the next blog topics
Find blog topics with tracking & analysis software
Key words: Take a look at your web tracking software
Are you tracking and analyzing the behavior of your website users or the performance of your pages with Google Analytics, Google Search Console, Ahrefs, Matomo or other software? Check which keywords users enter into the search engine to reach your website. Which search queries do you identify where you have not been able to satisfy user interest well? Use these keywords and create a blog article on the identified topics.
Investigate your Google Ads account!
If you are running Google Ads ads, you can use the "Details" dropdown under the "Keywords" tab in your account to display search terms related to your keywords that real users have entered into the search engine. An excellent source of inspiration specifically for your niche that only you have access to.
Find blog topics: It's always worth taking a look at the competition
Take a look at the social media presence of successful competitors
Take a look at what competitors who serve the same niche as you publish. What topics, questions etc. are customers asking providers there? What problems do customers have there that you might be able to solve for your readers?
What do other blogs from your industry write?
Use the Google blog search to find new blog topics. You will probably come across a large number of blogs that are worth following and on which you can comment to promote your own blog post. But be careful: don't just write off! Let yourself be inspired to write similar blog articles, more comprehensive and better articles, other opinions, etc. You can find other blogs from your industry via Twitter, Facebook etc. or have the opportunity to engage in dialog with blogs you know.
Pick up on competitors' keywords
This is a tip that you could get lucky with and should simply give it a try. Compile a list of competitor websites. Look at the source code of each and find the meta tag keyword. Although this is no longer important in search engine optimization, many websites still use it. This is where your competitors have entered the keywords for which they would like to appear in Google & Co. You may also find some inspiration for a new blog post here that could be interesting for your niche.
Take part in trade fairs and events
Are you attending a trade fair or a relevant event and want to find new blog topics? Write about it before your visit and let interested parties know why the trade fair could be of interest to them. Conduct surveys and interviews with your customers at the events and publish a blog post on the results.
Tips & tricks from everyday working life: finding topics in your own field of activity
Become a content curator
Do you want to invest as little time and effort as possible in finding topics for new blog articles? Then you should consider collecting good tools, literature recommendations and other aspects and linking them in good link or checklists, for example, or feature controversial opinions with your own conclusion on a topic relevant to your niche and readership in an overview. Such blog posts are saved or shared particularly often and are therefore especially successful. However, it is important that your opinion or approach is not neglected. For example, write about how you evaluate a topic or solve problems with the help of the tools presented. To ensure that your blog post is also successful in Google & Co., your content must be unique.
Exploit potential: Offer studies, eBooks, white papers or free tools!
Solve specific problems for your customers with a well-founded offer. This can be done by publishing studies or white papers. Or you can outsource the creation of a tool (e.g. for carrying out a complex calculation) and offer it for use free of charge. If you promote such content correctly, it will provide you with numerous backlinks.
Address & refute misconceptions: Become a myth buster!
There are certainly myths or opinions in your industry that are worth dismantling. Misconceptions that you keep hearing from your customers? Explain them in your blog!
Provide your readers with expert knowledge
Would you like to find blog topics that offer your readers added value? Draw on your offer and your own expertise and make life easier for your readers by providing appealing checklists and step-by-step instructions. What does XY actually mean? How does it work? Explain technical terms to your readers with the help of a glossary or wiki and present current statistics and research. Interviews with employees and specialists are also always an excellent choice of topic for your blog.
Consider your readership very carefully to find blog topics
Solve your customers' problems with blog articles or entire article series
When creating your buyer persona profiles, you have already researched and identified the most important problems/objectives of your customers. Write a blog post on each of the results of this research. If a blog topic is very complex, turn it into a series of articles and create, for example, 5 blog posts on it, which are published one after the other (e.g. one per week). This way, you don't have to find new blog topics for your niche every week, but can easily continue the series of articles. If you have several related topics in one area, create a blog post at the end that summarizes the entire topic area in an overview and links your individual blog posts.
What do users of your products write on Amazon, for example?
Read the reviews of your products - and those of your competitors - and respond with a blog post. However, do not refer directly to the source and, in the event that you respond to a criticism of a competitor's product, do not pillory the competitor or do not mention them at all. In any case, you will have a valid source of inspiration with the chance to respond to a genuine customer opinion.
Collect topics from service requests and telephone support!
You probably receive a few inquiries every day that can be answered in a blog post. To find blog topics, you can simply write blog articles that may reduce the service volume in the long term. It is not uncommon for such articles in particular to be highly relevant and ideally increase your presence in the search engine and generate more readers. You can refer customers (e.g. on the phone) to your blog in a friendly manner and turn them into regular readers of your blog. Tip: If you have a company that handles a lot of these inquiries, it may be a good idea to process them in your wiki. In a wiki, you could even encourage your customers to collaborate in the long term and thus benefit from user-generated content in the long term.
Unique use of your products or services
Are there customers who have used or alienated your service in an innovative and not really intended way? Take advantage of this niche and write about it!
Use comments on your blog as a source of inspiration!
Someone has commented on your blog post with a question related to the topic? Answer the question in your own blog post and refer to it in a reply comment. The potential customer will feel valued and other users will see that you care about the wishes of your readership.
Find blog topics on the Internet, newspapers, radio & Co. - take an active approach to research
Use Xing or LinkedIn to find topics
This is particularly interesting in the B2B sector. There are many groups on niche topics on these networks - certainly also in your industry. Register there, communicate and post valuable contributions. Write blog posts on relevant topics and link to your blog posts in replies. But be careful: avoid dull product advertising! Offer real added value that is initially detached from a business relationship. This is the only way to gain the trust and reputation of the group participants.
Keep track of what is being written about you on the web!
Use Talkwalker & Co. to track the name of your company and related publications on the web. What is being written about you? Respond in detail with a blog post to e.g. positive or negative criticism and publicize your blog post via a direct response at the place where the criticism is published (reporting etc. - there can be many topics here, it doesn't always have to be criticism).
Use services such as Talkwalker or Google Alerts
Have topic suggestions delivered to your e-mail inbox free of charge. Formulate clever searches/alerts and receive targeted new input for your blog. If your focus is more international, services such as Reddit or Digg can also serve as a source of inspiration for finding potential blog topics.
Track topics on question portals
What are potential customers talking about on e.g. gutefrage.net, wer-weiss-was.de, cosmiq.de, answers.com etc.? What are your target groups talking about abroad, e.g. on quora.com? Answer these questions with a blog article, create an account in the respective portal and refer to your blog article. This is where publicizing your blog posts and link building begins.
Comment on local newspapers
Particularly if you want to address local or regional markets, it is a good idea to pick up, summarize and (critically) comment on topics from the local press that relate to your industry or that of your customers.
Listen to the radio, watch TV and read magazines!
There is plenty of news relating to your company/industry. Pick up on them, position yourself and draw the discussion to your blog. Pick an exciting blog topic and shed light on it comprehensively. Create surveys (Surveymonkey, on Facebook or via Polldaddy) and make your blog the place to go on this topic. Especially on a local or regional level, this is very easy to do - but the opportunity probably doesn't present itself very often, so keep your eyes and ears open!
Find blog topics with information about your company
Write about improvements to your products/services
Have you specifically improved your products or adapted your services in response to customer requests? Write about the benefits your customer can experience as a result and clearly reflect the "why" of the improvement (your customer's problem) in your blog post.
Publish profiles of your suppliers!
Why this particular supplier? What connects you to them and what makes them special? Inform your readership about this. Your supplier will also do free promotion for this blog post. You can also rank here for brand searches for this supplier.
Write about something you have learned!
For example, you can start a blog post series "Insight/Discovery of the week/month" and write about something that has made your business better, a new (free) tool you have found, a smartphone app that is useful to you and could also be interesting for your customers. The list of ideas is endless. Such a post is also suitable within an editorial plan, for example.
Recycle your blog posts!
Use what you have already written! Present several old, thematically related blog posts in a new blog post. Garnish the new blog post with a little topicality and updates on the topic and you have another useful post in your blog.
Ask customers or suppliers for guest articles!
Does your blog already have a good reach and interaction with your audience? Very good! Then it's time: Clear the stage for your suppliers, customers, etc.! Ask them for so-called guest articles. Your customer benefits from a backlink to their website and the use of your reach. Conversely, you get fresh content and your guest author will certainly promote the article for you.
Talk to your suppliers
Would you like to find new blog topics and are in direct contact with your suppliers? Find out whether they have new products in the pipeline that serve a specific interest of your customers that was previously hard to serve. Are these new products more effective? Let your readership know about them. Do your suppliers possibly report on your competitors and challenges from their customers? Special product features that competitors have requested from your suppliers? Make something like this your blog topic and occupy the solution on the web for yourself (if your competitor has missed it).
Case studies on your customers!
Have you successfully solved a problem in cooperation with your customer? Create a case study on your blog (with your customer's consent) and show potential customers how much passion and meticulousness you put into supporting your customers. Your customer should be described in a very positive way. This will encourage them to do free promotion for your blog post. You may also be able to rank for brand searches (a search for a brand name) for your customer and possibly reach their target group/competitors who were previously unaware of you.
Inform about quality standards, awards, memberships
Have you received an award, do you meet certain quality standards or are you a member of well-known or renowned associations? Write about it, present your seals & Co. in detail and communicate the added value that customers may derive from them.
A look behind the scenes
Your readers already know what goes on in the foreground of your company or blog. But what happens behind the scenes? Who are you? What do you do? What does your day-to-day work look like? Especially if you are looking for staff, these topics are particularly exciting for potential applicants. Keyword: employer branding. Provide insights behind the scenes and convince others of yourself as an employer.
What's new in your industry?
Take a stand on highly topical issues by using Google Trends
Google Trends (http://www.google.de/trends/hottrends) keeps you up to date with the latest search terms that users are currently entering. Perhaps you can find new blog topics here that you can serve and where you can gain traffic.
Summarize industry news regularly
There are certainly numerous suppliers, competitors etc. in your industry who regularly publish news and press releases (or blog themselves). Summarize them clearly, present them well prepared and condensed and write your opinion on them. Posts of this type can also be very well supplied with blog topics through alerts (Talkwalker, Google Alerts). Such posts can also be published regularly as part of an editorial plan.
Find blog topics: Famous often helps
Use the popularity of celebrities!
Make your posts more lively and approachable (and pick up search traffic to these popular people at the same time) by including celebrities. For example: "7 reasons why Jürgen Trittin is less green than our product XY!" or "What you can learn from Konrad Adenauer about tie knots."
Solve a very popular problem!
Go outside your target group and solve a very general problem related to your industry. Such a post may have a high scatter loss in terms of generating leads, but it may generate numerous backlinks to your blog from sources that have not yet linked to you. This increases the link popularity of your domain and brings variety to your backlink profile.
What has become of XY?
Famous people in your industry or products that had a heyday and have been superseded create nostalgia. Rehash such topics and ask: "What actually happened to XY after it was replaced by XYZ?". You can compare, link to resources that still enable the use of an old product today, etc.! Link the topic/product/person etc. with current issues and solutions.
Ubersuggest, Answerthepublic, Buzzsumo & Co.: tools to help you find the next blog topics
The easiest way to find suitable ideas for blog posts is with the help of tools used for search engine optimization (SEO). These are not only suitable for determining search volume and rankings, but are also excellent for gathering inspiration and finding popular blog topics among your target audience. You can use the following useful tools to keep your editorial plan full at all times:
- Answerthepublic
- Seospark (formerly HyperSuggest)
- Ubersuggest
- Buzzsumo
- KWFinder
Which blog topic is the right one? Analyze potential
You can find blog topics in many different ways. However, if you want to make sure that there is an audience for your chosen blog topic, you should determine the number of search queries for each topic idea before you start writing. The search volume will tell you whether anyone is actually interested in the topic. If the search volume is only marginal, the effort you put into researching and creating a blog article may be for nothing. Use tools such as Ubersuggest, Answerthepublic and Buzzsumo, which are also used in search engine optimization, to determine the number of search queries.
You need help finding the right blog topics?
Ubersuggest, Answerthepublic, Buzzsumo & Co. are a mystery to you? As a content marketing agency and SEO agency, we are experts when it comes to researching & identifying worthwhile blog topics. Feel free to send us a message and arrange a non-binding meeting with us.
