Successful Amazon product listing

The three most important factors of the product listing on Amazon are the product title, the product images and the bullet points in the product description. The product title and product images play a particularly important role, as they are seen first by the user. If the product is not convincing here, the user will not even click and will never see the product detail page with the information including bullet points. All the work invested here comes to nothing. In the following, we therefore present best practices for optimizing your Amazon listing:

1. product title: best practices

Use the title to give the customer the most important information on the search results page and encourage them to click on your product and not on the competitor's product! Provide the customer with the most important points on the search results page without them even having to click. Similar to the gymnast who seems to effortlessly perform a triple somersault from a standing position, the whole thing looks simple when it is presented. Unfortunately, it's not quite that simple!

The brand, quantity and variant are quite clear and the keywords can be found in the keyword research. But how do you best identify the benefits and keynotes? First of all, you have the opportunity to carry out an analysis of your own product. What can your product do and what added value does it offer potential customers? We then recommend that you carry out a competitor analysis. This does not mean that we simply use the titles of direct competitors' and best-selling products. Although this is also an option, we don't want to be as good as the competition, but better. That's why we look at the competition's products and analyze not only the title of the products, but also the reviews and questions. Then filter out what questions customers have about the competition's products and what is criticized and use this as the basis for your perfect product title.

2. product images: Best practices

In addition to quality, quantity is also crucial. Up to 8 images (1 main image and 7 additional images) can be used. If these are useful and of high quality, they should be used. Important: All images should be of high quality. Similar to dating apps, the customer is judged by the worst picture. One bad picture can destroy the impression of 5 good pictures.

3. bullet points: Best practices

Although the bullet points are very product-specific and less decisive than images and titles, they should not be neglected. Use the important parts of the title here and explain them further.

Another point is the competitor analysis and keyword research. Here you should analyze what the competition is highlighting. Draw any parallels from this. It is particularly useful if you have done thorough research for the title and have more material than you can include in the title. The research was not in vain. The bullet points are the perfect place to place this additional information from competitor, market analysis and keyword research.

Whether it's Amazon or your own online store - the e-commerce landscape is no longer a village, but a full-blown city: the key here is to score points with a good product presentation. Unlike in a village, where there are one or two stores, in the big city of e-commerce, the offer must be convincing at first glance.

A mature and optimized product listing is the most important step to success, alongside a good market analysis. In this area, as is so often the case, "practice makes perfect". If you are just starting out on Amazon, you will probably not create a perfect product straight away. However, you will find it increasingly easy and each product will also serve as a lesson in becoming a master.

If you are already listed as a retailer on Amazon and have a certain product portfolio, you may be able to expand and optimize your range using the "best practices" shown here and thus significantly increase your sales.